Zusammenfassung der Ressource
Frage 1
Frage
A message being sent through the media must be _______ before it can be transmitted.
Antworten
-
encoded
-
decoded
-
channeled
-
reprocessed
Frage 2
Frage
Alicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?
Frage 3
Frage
Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?
Frage 4
Frage
The _______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.
Antworten
-
transmission
-
ritual
-
publicity
-
reception
Frage 5
Frage
A media scholar is trying to find out whether Internet- or television-based political ads are more persuasive. What kind of effects is he looking for?
Antworten
-
message effects
-
media effects
-
ownership effects
-
active audience effects
Frage 6
Frage
A newspaper runs stories that suggest most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following?
Antworten
-
agenda setting
-
spiral of silence
-
social learning
-
formative theory
Frage 7
Frage
Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following?
Frage 8
Frage
_______ is where a media company uses its combined properties to promote each other and add value to the company.
Antworten
-
Synergy
-
Broadband networks
-
e-commerce
-
Competition
Frage 9
Frage
_______ is one of the leading new media companies in the world.
Antworten
-
Gannett Corporation
-
Alphabet/Google
-
Youtube
-
iHeartMedia
Frage 10
Frage
Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?
Antworten
-
fat body
-
short head
-
mid-list
-
long tail
Frage 11
Frage
Papyrus is which of the following?
Antworten
-
An ancient form of writing using symbols to stand for ideas
-
An ancient form of writing using symbols for sound
-
An early writing surface made from animal skin
-
An early writing surface made of reeds by the Egyptians
Frage 12
Frage
What invention directly led to the production of inexpensive dime novels?
Antworten
-
Gutenberg's typemold and printing press
-
The steam-powered rotary press
-
Desktop publishing programs on the Macintosh computer
-
the Internet