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Frage 1
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Who can post on behalf of Kimberly-Clark and their brands?
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Outside agencies
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Brand team
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Community Managers
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All of the above
Frage 2
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In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:
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Graphic or excessive violence, or threats of such
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Discriminatory, harassing or retaliatory activities
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Exploitive or gratuitous sex
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Editorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level
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Discussion and/or glorification of illegal activities
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Content considered generally to be in bad taste
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Content that discloses confidential, proprietary or trade secret information belonging to K-C
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All of the above
Frage 3
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Persons under the age of 13 can leave comments/content on K-C branded social pages.
Antworten
- True
- False
Frage 4
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Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.
Antworten
- True
- False
Frage 5
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What type of posts should be hidden from our social space? (check all that apply)
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Profanity, perverted, vulgar, or pornographic language
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Harmful or misleading information
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Posts with a clear intention to sell or promote another product or service
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Photo of cute babies
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Any discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category
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Personally identifiable information
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Negative comments
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Any content that includes sending spam or phishing
Frage 6
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In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.
Antworten
- True
- False
Frage 7
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K-C’s preference is that every single post includes transparent disclosure.
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- True
- False
Frage 8
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Community Managers can edit any content that has already been posted.
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- True
- False
Frage 9
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Community Managers may request any personal, or personally identifiable, information from consumers through social media.
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- True
- False
Frage 10
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Is private messaging allowed through our branded social media programs?
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Yes
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No
Frage 11
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The Community Manager should always steer negative social complaints offline.
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- True
- False
Frage 12
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How do you decide what posts should be escalated? (Select the best possible answer)
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Use your best judgement
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Ask your lead
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Through the escalation decision tree
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All posts should be escalated
Frage 13
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K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.
Antworten
- True
- False
Frage 14
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YouTube is used primarily for embedded and hosted videos.
Antworten
- True
- False
Frage 15
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What comments/posts should Community Managers respond to? (check all that apply)
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Everything!
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Product inquiry
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Product complaint
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All posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead
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Follower conversations
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Photos on our timelines
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Photos in threads
Frage 16
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What should you look for when following back on Twitter?
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Must have a profile photo
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50 followers or more
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Whether or not the account uses profanity and or graphic photos
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If the user is an ABDL
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All of the above
Frage 17
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How responsive should the Community Manager's comments be?
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10 minutes or less
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15 minutes or less
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20 minutes or less
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30 minutes or less
Frage 18
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Can Instagram posts be made from personal devices?
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Yes
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No
Frage 19
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What can the Community Manager retweet?
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Any tweet
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Tweets from just our followers
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A tweet from a K-C partner or blogger, and anything pre-approved by the agency
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None of the above
Frage 20
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Can K-C employees leave reviews on our products?
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Yes
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No
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Yes, but only if they disclose that they are a K-C employee and their opinions are their own
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