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Marketo Certified Associate Exam Study Questions

Beschreibung

CME Marketo Quiz am Marketo Certified Associate Exam Study Questions, erstellt von Michael Bleb am 21/09/2021.
Michael Bleb
Quiz von Michael Bleb, aktualisiert more than 1 year ago
Michael Bleb
Erstellt von Michael Bleb vor etwa 3 Jahre
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Zusammenfassung der Ressource

Frage 1

Frage
Marketing Automation Technology
Antworten
  • Automatically designs and sends emails
  • Automatically creates web pages based on copy and images in a database.
  • Streamlines, automates, and measures marketing tasks and workflows
  • Generates reports on manual transactions

Frage 2

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Which of the following are ways you can use marketing automation software? Select all that apply.
Antworten
  • Create print collateral
  • Build alignment with Sales
  • Prove ROI on marketing initiatives
  • Nuture relationships with prospects

Frage 3

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Marketo's nurture programs:
Antworten
  • Ensure that the all audience members see the same content every time communications are sent out.
  • Use social marketing to find new customers and engage existing customers.
  • Track activities across marketing channels to show prospects personalized ads
  • Adjust as people interact with them to guide leads through their buyer journey

Frage 4

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The process of collecting, qualifying, and interacting with people throughout the buying process is known as:
Antworten
  • Lead nurturing
  • Social marketing
  • Marketing automation
  • Cross-channel marketing

Frage 5

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Marketo's engagement hub allows you to capture what you learn about your customers from: Select all that apply.
Antworten
  • File downloads
  • Ad clicks
  • Web page visits
  • Email opens and clicks

Frage 6

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Which of these are included in Marketo's automation solution? Select all that apply.
Antworten
  • Analytics engine
  • Automation engine
  • Pricing engine
  • Engagement hub

Frage 7

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Which of the following are reasons for developing goals and strategies for Marketo? Select all that apply
Antworten
  • It helps you target your products and services to the people who are most likely to buy.
  • To help you define your vision, mission, goals, and outline a plan of action to achieve them.
  • So you can build a strong reputation for your products.
  • To create powerful ideas to raise awareness and sell your products.

Frage 8

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When creating your marketing strategy, what are some important factors to consider? Select all that apply
Antworten
  • Where you promote your product.
  • What you are promoting.
  • How you're promoting your product.
  • Who you're promoting to.

Frage 9

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Of the answers below, which is an example of a marketing goal? Select one
Antworten
  • Increase revenue.
  • Increase awareness of your product by means of advertisements on TV, radio stations, newspapers, or blogs
  • Use Twitter and Facebook to reach a wider audience.
  • Offer free content in exchange for email addresses to generate leads

Frage 10

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What are the three main types of KPIs? Select one
Antworten
  • Email, landing page, and forms
  • Tactical, strategic, and operational
  • Acquisition, influence, and revenue
  • Pipeline, revenue, funnel velocity

Frage 11

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Of the answers below, which is an example of a marketing strategy? Select one
Antworten
  • Get potential and recurring consumers to sign up to your newsletter by offering discounts, promotional items, helpful tips, and news updates
  • Launch new products or services
  • Build brand awareness
  • Enter new markets internationally or locally

Frage 12

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Traditionally, marketing teams have been organized by: Select three
Antworten
  • Specializations
  • Silos
  • Customer experience
  • Channels

Frage 13

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Which of the following are ways to organize marketing around the customer experience? Select all that apply
Antworten
  • Centralizing content marketing drives more consistent messaging
  • Building cross-functional teams supports effective communication
  • Centralizing marketing operations builds expertise for complex campaigns
  • Aligning with Sales and Support enables optimal customer experience

Frage 14

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Which statement best describes the characteristics of a Thinker? Select one
Antworten
  • I want to ignore the problem until it goes away.
  • I want to act on a problem immediately and figure it out as I go.
  • I want time to consider a problem from all angles before I try to solve it.
  • I want to find a unique solution to the problem.

Frage 15

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Which statement best describes the characteristics of a Feeler? Select one
Antworten
  • I want to act on a problem immediately and figure it out as I go.
  • I want to ignore the problem until it goes away.
  • I want to find a unique solution to the problem.
  • I want time to consider a problem from all angles before I try to solve it.

Frage 16

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Which statement best describes the characteristics of a Doer? Select one
Antworten
  • I want to ignore the problem until it goes away.
  • I want to find a unique solution to the problem.
  • I want to act on a problem immediately and figure it out as I go.
  • I want time to consider a problem from all angles before I try to solve it.

Frage 17

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Smart Campaigns in Marketo use the ___________you define to complete automated tasks. Select one
Antworten
  • Who, How, and What
  • What, When, and Why
  • Who, What, and When
  • What, When, and How

Frage 18

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Which of the following are methods you can use to track the success of your Marketo programs? Select three
Antworten
  • Costs/Period Costs
  • Tags
  • Delivery
  • Dashboard

Frage 19

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Which of the following statements about batch and trigger campaigns are true? ​Select all that apply​
Antworten
  • A trigger campaign listens for lead behavior and runs when actions occur.
  • A batch campaign searches for leads using filters based on specific attributes or past actions.
  • A batch campaign listens for lead behavior and runs when actions occur.
  • A trigger campaign searches for leads using filters based on specific attributes or past actions.

Frage 20

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Which of the following is the best definition of assets in Marketo? ​Select one​
Antworten
  • Assets are things like email programs and smart campaigns.
  • Assets are emails, landing pages, forms and other types of content people interact with in your marketing initiatives.
  • Assets are automated logic that tells a program what to do when someone interacts with content.
  • Assets are items that have value that can be converted into cash.

Frage 21

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Match each Marketo Program type to some of its typical uses. ​​Select the correct program from the drop-down list beneath each question type.​​ A. Sending a one-time email to a defined group of people: [blank_start]Email Program[blank_end] B. Nurturing leads on a periodic schedule: [blank_start]Engagement Program[blank_end] C. Promoting live events, trade shows, and webinars: [blank_start]Event Program[blank_end] D. Creating web promotions or social media campaigns: [blank_start]Default Program[blank_end]
Antworten
  • Email Program
  • Engagement Program
  • Event Program
  • Default Program
  • Email Program
  • Engagement Program
  • Event Program
  • Default Program
  • Email Program
  • Engagement Program
  • Event Program
  • Default Program
  • Email Program
  • Engagement Program
  • Event Program
  • Default Program

Frage 22

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Which of the following components make up the Marketo Engagement Platform?
Antworten
  • Analytics Engine
  • Partner Applications (Launchpoint)
  • Marketo Engagement Applications
  • Engagement Hub

Frage 23

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Which of the following are reasons companies use the Marketo Engagement Platform? ​Select all that apply​
Antworten
  • Gain insights into the value of marketing efforts
  • Build customer profiles and target content more effectively
  • Listen to and act on customer behaviors where and when they happen
  • Connect with customers and build relationships

Frage 24

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Which of the following are considerations when using the Marketo Engagement Platform? ​Select all that apply​
Antworten
  • Engage across channels
  • Look at customer’s behavior
  • Engage through the entire customer lifecycle
  • Keep your engagement relevant

Frage 25

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Match each adoption level to its description. ​Select the adoption level from the drop-down that best matches the description above it.​​​ Predictive web content, advanced nurturing campaigns, and behavioral segmentation [blank_start]Personalized Multi-Channel Conversations[blank_end] Automation, email personalization, event tracking, basic nurture campaigns, and account-based marketing efforts [blank_start]Level 2: Continuous Campaigns[blank_end] Nurture every client through every stage of the customer lifecycle [blank_start]Level 4: Lifelong Relationships[blank_end] Emails, landing pages, forms, simple segmentation, and integrating data [blank_start]Point-In-Time, Single-Channel Programs[blank_end]
Antworten
  • Personalized Multi-Channel Conversations
  • Level 2: Continuous Campaigns
  • Level 4: Lifelong Relationships
  • Point-in-Time, Single-Channel Programs
  • Level 2: Continuous Campaigns
  • Personalized Multi-Channel Conversaions
  • Level 4: Lifelong Relationships
  • Point-In-Time, Single-Channel Programs
  • Level 4: Lifelong Relationships
  • Point-In-Time, Single-Channel Programs
  • Personalized Multi-Channel Conversations
  • Level 2: Continuous Campaigns
  • Point-In-Time, Single-Channel Programs
  • Personalized Multi-Channel Conversations
  • Level 2: Continuous Campaigns
  • Level 4: Lifelong Relationships

Frage 26

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When you practice Content Marketing, you create content that provides__________ and builds_____________ .
Antworten
  • ​discounts / sales pipeline​
  • ​traffic / mailing lists​
  • ​entertainment / brand awareness​
  • ​value / trust​

Frage 27

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Which of the following are benefits of using a Content Marketing strategy? Select all that apply
Antworten
  • Increase chance of future purchase
  • Deliver information to the customer at the right time
  • Build deeper connections with customers
  • Increase web traffic

Frage 28

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Which of the following are metrics you can use to measure the value of your content marketing efforts? Select all that apply
Antworten
  • Website traffic
  • Sales Revenue
  • Social Media shares
  • Leads provided to sales

Frage 29

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Which of these actions are keys to keeping your content current and valuable to prospects and customers? Select three
Antworten
  • Redesign
  • Republish
  • Rewrite
  • Retire

Frage 30

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Success in the engagement economy is driven primarily through______________marketing strategies. Select one
Antworten
  • targeted
  • traditional
  • inbound
  • outbound

Frage 31

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Which of these tasks would having buyer personas help accomplish? Select one
Antworten
  • Create content that will engage your buyers more effectively
  • Track visitors to your website
  • Measure the ROI for your content marketing program
  • Identify the profiles of people who have unsubscribed

Frage 32

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Buyer personas set which of the following for your content? Select all that apply
Antworten
  • ROI
  • Style
  • Tone
  • Delivery strategies

Frage 33

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A buyer persona should be a representation of which of the following? ​Select one​
Antworten
  • Your ideal customer
  • Your biggest customer
  • Your last customer
  • Your favorite customer

Frage 34

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Which of the following statements are true about buyer personas? Select all that apply
Antworten
  • You only need one buyer persona
  • Understanding challenges and accompanying emotions can be valuable to creating a persona
  • All delivery strategies for your content are the same regardless of the buyer personas
  • Buyer personas can help you determine the best tone and style for your content

Frage 35

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Before you send any email, it is important to segment your audience for which of the following reasons? Select all that apply
Antworten
  • To target the audience with a message that is as relevant as possible
  • To identify who you don't want to target
  • To remain CAN-SPAM compliant
  • To ensure that everyone receives the same message

Frage 36

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What are the steps in building an email program? Select four
Antworten
  • Define your message and create a compelling email
  • Create a content marketing asset to send in the email
  • Determine when you want to send the email
  • Approve the email send program
  • Identify your audience

Frage 37

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Identify what should be included as a best practice when naming your email program. Select all that apply
Antworten
  • Operating system
  • Channel or campaign type
  • Year and month
  • Offer or content name

Frage 38

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As a best practice, the copy in your email should be compelling, read quickly, and have a clear value proposition. Select one
Antworten
  • True
  • False

Frage 39

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The call to action in an email can be created as which of the following? Select all that apply
Antworten
  • Button
  • Text link
  • Image

Frage 40

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Which program type should you use to send a scheduled monthly newsletter? Select one
Antworten
  • Engagement
  • Email
  • Operational
  • Event

Frage 41

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Identify the Marketo feature to personalize your newsletter's subject line. Select one
Antworten
  • Smart Lists
  • Segmentations
  • Text anchors
  • Tokens

Frage 42

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You can customize the content of your newsletter based on the individual recipient by using which feature? Select one
Antworten
  • Dynamic content
  • Static list
  • Flow step choices
  • Smart Campaign

Frage 43

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How do you track the success of your newsletter program? Select all that apply
Antworten
  • Review the Email Performance report
  • Create an A/B test
  • Use a Smart Campaign to update members' program status
  • Review the Program Performance report

Frage 44

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Which Marketo feature makes setting up monthly or quarterly newsletters quicker and more consistent? Select one
Antworten
  • Cloning
  • System tokens
  • Landing page templates
  • Folder sharing

Frage 45

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What are the benefits of using gated content in your content marketing strategy? Select all that apply
Antworten
  • Learn more about your prospects
  • Make content more available to all users
  • Generate sales leads
  • Differentiate between buyers and browsers

Frage 46

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Which of the following is the best description of when to use a Default program in Marketo? Select one
Antworten
  • Sending a single scheduled email
  • Building a relationship with a customer through nurture marketing
  • Running a live event
  • None of these

Frage 47

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Which of the following questions can help you determine what content should be gated? Select all that apply
Antworten
  • Is the content valuable enough for a visitor to provide their information to access it?
  • What information will you require to ungate the content?
  • Is the content available elsewhere ungated?
  • How will you use the information you collect?

Frage 48

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Which of the following are ways that you could use triggers to react to user behavior? Select all that apply
Antworten
  • Send email when user completes form
  • Send a notification to sales when a customer requests information
  • Send email to a subset of users based on job title
  • Send an email to users who attended a webinar

Frage 49

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Which of the following is not duplicated when you clone a program? Select all that apply
Antworten
  • Smart Campaigns
  • Period Costs
  • Reports
  • Assets

Frage 50

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Email A/B testing allows you to set winner criteria to any of the following except: Select one
Antworten
  • Clicks
  • Engagement Score
  • Industry Segment
  • Opens

Frage 51

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Which of the following elements cannot be tested in an email A/B test? Select all that apply
Antworten
  • Whole email
  • List
  • Date/Time
  • From address

Frage 52

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Why use an Email Performance report instead of just using the Email Dashboard? Select all that apply
Antworten
  • View Engagement Score
  • Get information about hard and soft bounces
  • Collect multiple emails' statistics into a single report
  • Collect number of pending emails

Frage 53

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What is the minimum duration of time needed between the time the test was sent and when the winning email will be sent? Select one
Antworten
  • 1 hour
  • 1 week
  • 1 day
  • 4 hours

Frage 54

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Which of the following is a recommended best practice for using forms? Select one
Antworten
  • Use progressive profiling to accumulate information about a lead over time
  • Never use default values
  • Use a form to gather information for all content that can be downloaded from your website
  • Collect as much information as possible upfront

Frage 55

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Which of the following statements about using and editing forms in Marketo is not true? Select all that apply
Antworten
  • A local form can be used in any marketing program
  • Using a picklist to restrict values will make it easier to maintain your data
  • A global form can be used in any marketing program
  • You can make a field on the form required

Frage 56

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You're building a form for potential customers requesting a quote, which type of form would work best? Select one
Antworten
  • A single-page form
  • A multi-page form
  • A static form
  • A progressive form

Frage 57

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Which of the following can be changed to better fit your brand? Select all that apply
Antworten
  • Navigation
  • Typeface
  • Theme
  • Footer

Frage 58

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Which of these are you going to find on a landing page? Select one
Antworten
  • CTA
  • Hero Image
  • Form
  • All are applicable

Frage 59

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Which of these is not an example of a CTA or Call to Action? Select one
Antworten
  • Submit
  • Download Now
  • Clear All
  • Register Now

Frage 60

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Which of the following can be cloned? Select one
Antworten
  • Emails
  • Landing Pages
  • Forms
  • All are applicable

Frage 61

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After reviewing and approving the thank you page, what do you do next? Select one
Antworten
  • Add a form
  • Create a folder
  • Import Assets
  • Clone the thank you page

Frage 62

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Which of these is not a step in creating content for your promo page? Select one
Antworten
  • Deliver the offer
  • Offer the solution
  • Add your logo
  • Explain the problem

Frage 63

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Question 1 of 5 Which of these offline events could benefit from an event program? Select one
Antworten
  • Trade shows
  • Conferences
  • Seminars
  • All are applicable

Frage 64

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Which of the following are reasons your company would want to host an event? Select one
Antworten
  • To build brand awareness
  • To generate new names
  • To engage with prospects and existing customers
  • All are applicable

Frage 65

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Which of these is a required step when building your own event program? Select one
Antworten
  • Create a folder
  • Add period costs
  • Import images
  • Embed a form

Frage 66

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When importing the list of trade show attendees to your Marketo event program, which of the following should you set your program member status to? Select one
Antworten
  • Visited booth
  • Attended
  • Engaged
  • Registered

Frage 67

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Marketo can automatically calculate the ROI for members, new leads, and program successes if you include which of the following item in your event program build? Select one
Antworten
  • Period Costs
  • Smart Lists
  • Email Performance Reports
  • Tokens

Frage 68

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Which of the following do you use when connecting Marketo to your webinar provider? Select all that apply
Antworten
  • Partner Portal
  • Webinar Portal
  • Webinar Connector
  • LaunchPoint Partner

Frage 69

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What are some of the processes that take place in a typical webinar program structure? Select all that apply
Antworten
  • A confirmation email is sent to people after they register for your webinar.
  • An email invitation is sent to your existing customers.
  • A reminder email is sent to anyone who received the original invitation, but has not yet registered.
  • A follow-up email is sent to those people who did or didn’t attend.

Frage 70

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You can use smart campaigns for which of the following? Select all that apply
Antworten
  • Follow up with those who attended the webinar
  • Manage the program status of your audience
  • Automate the marketing activities for your webinar
  • Remove people who did not attend the webinar

Frage 71

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What are some ways the webinar event program is different than the live event program? Select all that apply
Antworten
  • The webinar program has an additional smart campaign that tracks users who watch the webinar after the event.
  • The webinar program has an additional landing page for the on-demand recording.
  • The webinar program can be cloned.
  • The webinar program has a dedicated webinar channel in Marketo.

Frage 72

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What are some main reasons to use webinars in your marketing strategy? Select all that apply
Antworten
  • Convenient
  • Inexpensive
  • Boosts pipeline performance
  • Generates interest in your products or services

Frage 73

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What is true about Email Deliverability? Select all that apply
Antworten
  • Learning how to optimize your email deliverability will help better engage your customers
  • Successful email deliverability depends on a combination of best practices, email authentication, and reputation
  • Improving your email deliverability can have a big impact on revenue
  • It’s the single most critical factor to the success of your email campaigns

Frage 74

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Which of the following are examples of email deliverability steps for success? Select all that apply
Antworten
  • Create engaging content
  • Use one large image in your email content
  • Use responsible methods to build your lists
  • Manage your complaint rate

Frage 75

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What are some common email metrics to watch when measuring your email deliverability data? Select all that apply
Antworten
  • Email delivery rate
  • Clicks
  • Opens
  • Bounces

Frage 76

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What is a spam block? Select one
Antworten
  • Commercial advertising and/or emails sent in the form of electronic communications.
  • A term to describe where an email lands after it’s been accepted by the recipient’s server.
  • What happens when the receiving inbox considers the email as unsolicited or inappropriate.
  • A temporary issue and multiple attempts will be made to deliver the email until either the deliverability issue is resolved.

Frage 77

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How can you be compliant with email regulations? Select all that apply
Antworten
  • Practice clean opt-in methods for building your database
  • Get your customer’s permission to send emails to them
  • Send your customers only content they signed up for
  • Leave the unsubscribe link off your email footer

Frage 78

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What changes are expected from a completed CRM sync? Select one
Antworten
  • Better informed leads
  • Improved insight on lead activities and interactions
  • Leads move quicker through the funnel when nurtured
  • All of these

Frage 79

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What are the benefits to syncing Marketo to your CRM? Select one
Antworten
  • All of these
  • 360° View of Leads
  • Coordinated Communications
  • Data-Driven Marketing

Frage 80

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Which of these steps come immediately after a lead is converted to opportunity? Select one
Antworten
  • Lead Handed off to Sales through CRM
  • Opportunity Status changed to Closed Won
  • Lead Score Reaches Threshold
  • Opportunity Won Status Returned to Marketo

Frage 81

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Question 4 of 5 Which of the following is directly updated each time a lead interacts with your content? Select one
Antworten
  • Acquisition
  • Conversion
  • Attribution
  • Lead Score

Frage 82

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What occurs when a lead responds to a CTA, or Call to Action? Select one
Antworten
  • Conversion
  • Attribution
  • Acquisition
  • Lead Score

Frage 83

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What is a subscription center? Select one
Antworten
  • A tool that lets subscribers manage their communication preferences
  • The place where people subscribe to receive your communications
  • A tool that handles hard and soft bounces
  • A payment processing center that customers use when making a purchase

Frage 84

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What are some reasons why you should use a subscription center? Select one
Antworten
  • Helps you stay compliant with privacy laws
  • Increases your active and marketable database
  • Allows people to choose what types of emails they receive and how often
  • Helps reduce unsubscribes by providing alternative choices

Frage 85

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What is true about explicit opt-in? Select one
Antworten
  • Subscribers opt in to every type of communication they receive from you
  • Subscribers are automatically opted in to all your communications whenever you capture their information
  • It requires the least amount of effort on the part of both the company and the customer
  • You ask your potential contacts for permission to send them email, and they agree

Frage 86

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What’s the best way to define a healthy database? Select one
Antworten
  • A database with minimal bounced, inactive, and bad email addresses
  • A database that reports low engagement
  • A database with a lot of spam complaints
  • A database with a lot of subscribers

Frage 87

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What are some things that can happen if you don’t maintain a healthy database? Select all that apply
Antworten
  • Your open and click rate could be low
  • You’ll have more unsubscribes
  • You’ll have more unique visits to your landing page
  • You’ll have more spam complaints

Frage 88

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What are some reasons to keep your database clean and healthy? Select all that apply
Antworten
  • To generate more revenue
  • To reduce bounces
  • To improve open and click rate
  • To avoid unsubscribes

Frage 89

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What are three ways you can help keep your database healthy? Select all that apply
Antworten
  • Manage your duplicate email addresses
  • Manage your bounces
  • Manage your opens and clicks
  • Manage your inactive email addresses

Frage 90

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A team manager wants to keep track of the versions developed for campaign elements. What will you do to facilitate that? Select one
Antworten
  • Give her Asset Audit Trail permissions
  • Assign her an Admin role
  • Give her access to Marketing Activities
  • Assign her the Analytics role

Frage 91

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If you don't identify your tags and channels, what will happen? Select all that apply
Antworten
  • It will be difficult to calculate your return on investment accurately
  • You will be less accurate when planning and budgeting for the most successful marketing activities
  • It will be difficult to gauge a program's effectiveness
  • You will lack meaningful data in reports

Frage 92

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To gauge effectiveness and create profiles, you want to run a report that includes data on all of your web visitors. What will help you do that? Select one
Antworten
  • Planting Munchkin code
  • Creating a tag for Audience Type
  • Setting up the CNAME
  • IT setup of website analytics

Frage 93

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Identify the five roles that come standard with each Marketo subscription. Select five
Antworten
  • Analytics
  • Marketing
  • API User
  • Standard
  • Admin
  • Web Designer

Frage 94

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What are the default values for communication limits? Selct one
Antworten
  • 2 contacts per day, 5 contacts per 7 days
  • 1 contact per day, 5 contacts per 7 days
  • 2 contacts per day, 7 contacts per 7 days
  • 1 contact per day, 7 contacts per 7 days

Frage 95

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Marketing automation platforms do NOT have which functionality? Select the best answer.
Antworten
  • Score leads
  • Segment your database
  • Host landing pages
  • Host your organization's website

Frage 96

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Which is NOT a reason to gate content for middle-funnel stage buyers? Select the best answer.
Antworten
  • To generate better quality leads for the sales team
  • To learn which of your visitors are most likely to make a purchase
  • To collect data about your prospects
  • To give away more information

Frage 97

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If your goal is to generate new prospects in your database, which strategy should you use? Select the best answer.
Antworten
  • Direct mail
  • Email marketing
  • Telemarketing
  • Pay-per-click advertising

Frage 98

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In the program displayed below, how many people are in the sendable audience, assuming the email is non-operational?
Image:
Mca Study Guide (binary/octet-stream)
Antworten
  • 72
  • 102
  • 15
  • 87

Frage 99

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Which feature must a non-operational email have? Select the best answer.
Antworten
  • A subject line with 50 characters or less
  • At least one image
  • A preview test sent for review prior to the deployment
  • An unsubscribe link

Frage 100

Frage
Match the A/B testing winner criteria with their correct definitions. Select the correct term for each description from the pull-down. This registers when images are downloaded in an email and a Marketo tracking pixel loads. [blank_start]Opens[blank_end] This measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens. [blank_start]Click to Open%[blank_end] This shows the number of people who interacted with links in your email. [blank_start]Clicks[blank_end] This shows the effectiveness of the content in your program based on a proprietary algorithm. [blank_start]Engagement Score[blank_end]
Antworten
  • Opens
  • Click to Open%
  • Clicks
  • Engagement Score
  • Open
  • Click to Open%
  • Clicks
  • Engagement Score
  • Opens
  • Click to Open%
  • Clicks
  • Engagement Score
  • Opens
  • Clicks to Open%
  • Clicks
  • Engagement Score

Frage 101

Frage
Which element is NOT typically found on a landing page? Select the best answer.
Antworten
  • Subject line
  • Body text
  • Hero image
  • Headline

Frage 102

Frage
A marketer would like the recipient's first name to appear on a landing page. Which type of token should the marketer use? Select the best answer.
Antworten
  • Lead (person) token
  • Company token
  • Landing page token
  • My token

Frage 103

Frage
Which is the main advantage of using a select (picklist) field instead of a text field in your forms? Select the best answer.
Antworten
  • Select fields look better on mobile devices.
  • It is easier to create select fields in the form editor.
  • The data will all be entered the same way, making for a cleaner database.
  • Visitors can enter their own text, making for a more accurate database.

Frage 104

Frage
Which types of fields can be added to a form? Select the best answer.
Antworten
  • A maximum of 10 fields from the database which are determined by the administrator
  • Only the text fields in the database
  • All custom fields in the database
  • Only the standard database fields

Frage 105

Frage
Match each report to the correct description. Select the matching report type from the pull-down. View email metrics for your email send, including opens, clicks, and unsubscribes. [blank_start]Email Program Dashboard[blank_end] View basic program metrics, like members and success. [blank_start]Program Performance Report[blank_end] View statistics on the individual links in your emails. [blank_start]Email Link Performance Report[blank_end] Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc. [blank_start]Email Performance Report[blank_end] Identify the number of people who completed forms in your landing pages, and how many of them were new people. [blank_start]Landing Page Performance Report[blank_end]
Antworten
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report
  • Landing Page Performance Report
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report
  • Landing Page Performance Report
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report
  • Landing Page Performance Report
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report
  • Landing Page Performance Report
  • Landing Page Performance Report
  • Email Program Dashboard
  • Program Performance Report
  • Email Link Performance Report
  • Email Performance Report

Frage 106

Frage
Which statement is true regarding the period cost? Select the best answer.
Antworten
  • It is only in U.S. currency.
  • It is used to determine Marketo subscription cost.
  • It is the amount of money spent on a program.
  • It is not able to be set up for multiple months.

Frage 107

Frage
Which is NOT a benefit of using My Tokens in a program? Select the best answer.
Antworten
  • It decreases the amount of time required to build a new program.
  • It ensures consistent application of best practices among team members.
  • It reduces the chance of inconsistency or error in program assets.
  • It personalizes emails and landing pages.

Frage 108

Frage
Which can be considered a success status for a webinar program? Select the best answer.
Antworten
  • Unsubscribed
  • No show
  • Member
  • Attended
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