Zusammenfassung der Ressource
Frage 1
Frage
Uses email to send advertisements to customers (both potential customers and existing customers). However customers often see this type of
marketing as spam if it is sent as unsolicited bulk emails is banner and pop up ads.
Frage 2
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These are advertisements that appear at the top of web pages or pop up on web pages. These are often animated to capture
attention is banner and pop up ads.
Frage 3
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a form of online advertising. It involves websites or
web pages hosting ads for other companies. If a surfer clicks on an ad, they will be
re-directed through to the advertiser�s website. The website or web page provider will
receive a payment for every ad which is clicked on is pay-per-click advertising?
Frage 4
Frage
Companies can register with the bigger search engines (Google�, Bing, Yahoo!) so that their websites appear high up in a list of keyword searches or pay for links that appear when a user does a search is Email Marketing