Digital Ready General Quiz

You wish to reach a new target audience who are actively looking for the types of products or services your company provides, which of the following digital marketing channels is most appropriate?

Digital marketing is characterised as a new form of marketing because it _______ _______ output schedules and budgetary constraints. Choose one from the following to complete the sentence:

In recent years there has been a dramatic shift in the dynamic within marketing. With digital marketing in particular the power and influence is now considered to be centered around the ______. Choose one of the following to complete the sentence:

Iteration is a key principle of successful digital marketing. What does this mean? Choose one of the following:

You are in your local shopping centre and there is a hotspot associated with one of the stores which surveys for local end-users with open connections. The store then offers a 50% discount to local end-users based on presentation of a coupon. What is being described here? Choose one from the following:

There is a significant new trend in geo-location services with mobile. Which one of the following is a location-based social media service? Choose one from the following:

An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:

Google AdWords has a special tool that helps gauge likely traffic volumes for keywords. What is it called? Choose one from the following:

What is the term which describes the position of a website in search results based on the number and quality of all websites that link to it, as well as some other factors? Choose one from the following:

What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:

Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?

______ _____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:

You have heard that there are three primary sources of website traffic? Which one of the following is NOT a primary source of traffic? Choose one from the following:

What is an ad impression? Choose one from the following:

What is the term used to describe when a customer arrives at a specific web page and completes a predefined action? Choose one from the following:

What number does the term CPM refer to? Choose one from the following:

What name do Twitter users give to the account name identifier: @username? Choose one from the following:

Public posts on your Google+ Brand page have a key benefit in search. What is it? Choose one from the following:

Which one of the following is NOT a privacy setting for viewing videos on YouTube? Choose one from the following:

What symbol denotes a topic in a conversation on Twitter? Choose one from the following:

Which one of the following would not be considered as a Key Performance Indicator (KPI) for your organic Twitter account engagement? Choose one from the following:

Where will you next click in the screen shown in order to create a special branded area for your company within Google+ ? Choose the correct area (A, B, C, or D) below:

Where would you first click in the screen shown to also add your micro-blogging feeds to your LinkedIn profile? Choose the correct area below (A, B, C, or D):

You have just setup a YouTube Channel for your new business. Where would you first click in the screen shown in order to enable monetization for your new YouTube Channel. Chose the correct area (A, B, C, or D) below

Where would you click on the screen shown to find out what is currently trending? Choose the correct area (A, B, C, or D) below:

There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particular time and place. What is the marketing term to describe this? Choose one from the following:

Which one of the following is the most common KPI (Key Performance Indicator) for an App. Choose one from the following:

What does SEO stand for?

Which of the following gives the correct order of the steps in the new product development process?

Blogs or weblogs are