Social Influence

Conformity is a type of social influence in which an individual changes their beliefs, behaviours and attitudes to fit in with a group, because of group pressure

A type of conformity when an individual changes their beliefs, behaviours and attitudes to fit in with the group publicly and privately.

Saying yes to the demands of an authority figure

A type of conformity when an individual changes their beliefs, behaviours and attitudes to fit in with the group publicly but privately disagrees

A type of conformity when an individual changes their beliefs, behaviours and attitudes to fit in with the group publicly and privately

A type of conformity when an individual changes their beliefs, behaviours and attitudes to fit in with the group publicly but privately disagree

A type of social influence in which an individual changes their beliefs, behaviours and attitudes to fit in with a group, because of group pressure.

A type of conformity when an individual changes their beliefs, behaviours and attitudes to fit in with the group publicly and privately

A type of conformity when an individual changes their beliefs, behaviours and attitudes to fit in with the group publicly but privately disagrees with what they are saying or doing.

A type of social influence in which an individual changes their beliefs, behaviours and attitudes to fit in with a group, because of group pressure.

This is when a person conforms because of the desire to be liked. They fear rejection and ridicule from the group and want to create peace and harmony.

This is when a person conforms for because of the desire to be right. They are unsure of how to act in the situation so they look to others in the group for help because they believe that the people in the rest of the group have the knowledge.

This is when a person conforms for because of the desire to be right. They are unsure of how to act in the situation so they look to others in the group for help because they believe that the people in the rest of the group have the knowledge.

This is when a person conforms for the desire to be liked. They fear rejection and ridicule from the group and want to create peace and harmony so they behave in the same way of have the same opinion

People were put into pairs one of the being the learner and one the teacher however the learner was actually a confederate. The teachers had to ask the learners questions and every time a wrong answer was given an electric shock was to be given. It was found that 65% of participants continued to 450v.

Groups of people were shown pictures of 3 lines and were then asked which of these 3 lines was the same length as a test line. Only 1 person in the group was a true participant and the rest were confederates. Confederates would sometimes give the same wrong answers. When this happened the mean conformity rate was 32%. 75% of the participants conformed at least once in these trials.

When there was only one other person in the group conformity was 0%, when there were 2 others it was 14% and when there were 3 or 4 others it was 32%. After this conformity stayed the same.

When there was one other person in the group conformity was 14%, when there was 2 other people in the group conformity was 0% and when there was 3 or 4 other people conformity was 32%

When there was one other person in the world group conformity was 32%, when there was 2 other people in the group conformity was 14% and when there was 3 or 4 other people conformity was 0%

If we think that other people in the group are of higher status than us, we are more likely to conform to their behaviour and vice-versa.

If we think that other people in the group are of lower status than us, we are more likely to conform to their behaviour and vice-versa.

If we think that other people in the group are of the same status as us, we are more likely to conform to their behaviour and vice-versa.

If someone else in the group agrees with you or disagrees with the group you are less likely to conform.

If someone else in the group disagrees with you or agrees with other people in the group people are less likely to conform

If the task/decision is easy we are less likely to look to other in the group for guidance. This means conformity is less likely.

If the task/decision is hard we are less likely to look to others in the group for guidance. This means conformity is less likely.

Saying yes to the demands of an authority figure

Saying no to the demands on an authority figure

Saying yes to the demands of an authority figure

Saying no to the demands of an authority figure

Milgram - Electric Shocks

Asch - Line lengths

Schmitt et al

One explanation for why people obey authority figures when they carry out an authority figure. When we are obeying the wishes of an authority figure we could be in the agentic state, acting as representatives of the authority figure. This means that people feel that they have given up their individual responsibilty. Therefore people are more likely to obey orders if they are in the agentic state.

An explanation for why people obey orders. This refers to whether people see the person who is giving the order as real and authentic authority figure. If the person giving the orders is perceived as being qualified to direct other peoples behaviour then people accept their right to tell us what to do so obedience is more likely

Once the participants had begun obeying they found it hard to say they didnt want to continue. This was because what they were asked to do was only slightly different from what they had done previously

Once the participants had begun obeying they found it hard to say they didnt want to continue. This was because what they were asked to do was only slightly different from what they had done previously

An explanation for why people obey orders. This refers to whether people see the person who is giving the order as real and authentic authority figure. If the person giving the orders is perceived as being qualified to direct other people’s behaviour then people accept their right to tell us what to do so obedience is more likely.

One explanation for why people obey authority figures when they carry out an authority figure. When we are obeying the wishes of an authority figure we could be in the agentic state, acting as representatives of the authority figure. This means that people feel that they have given up their individual responsibilty. Therefore people are more likely to obey orders if they are in the agentic state.

One explanation for why people obey authority figures when they carry out an authority figure. When we are obeying the wishes of an authority figure we could be in the agentic state, acting as representatives of the authority figure. This means that people feel that they have given up their individual responsibilty. Therefore people are more likely to obey orders if they are in the agentic state.

An explanation for why people obey orders. This refers to whether people see the person who is giving the order as real and authentic authority figure. If the person giving the orders is perceived as being qualified to direct other people’s behaviour then people accept their right to tell us what to do so obedience is more likely.

Once the participants had begun obeying they found it hard to say they didnt want to continue. This was because what they were asked to do was only slightly different from what they had done previously.

An explanation of defiance. Being in an autonomous state is being under ones own control and having the power to make ones own decisions. This means that people have responsibility for any actions that they do. Therefore people are more likely to defy orders if they are in the autonomous state.

One explanation for why people obey authority figures when they carry out an authority figure. When we are obeying the wishes of an authority figure we could be in the agentic state, acting as representatives of the authority figure. This means that people feel that they have given up their individual responsibilty. Therefore people are more likely to obey orders if they are in the agentic state.

If the person giving the orders is not perceived as being qualifies to direct other peoples behaviour, people will not accept their right to tell us what to do so defiance is more likely

An explanation for why people obey orders. This refers to whether people see the person who is giving the order as real and authentic authority figure. If the person giving the orders is perceived as being qualified to direct other people’s behaviour then people accept their right to tell us what to do so obedience is more likely.

If the authority figure is wearing a uniform then people are less likely to obey than if there is no uniform. If the authority figure is wearing a uniform defiance is more likey.

If the authority figure is wearing a uniform then people are more likely to obey than if there is no uniform. I the authority figure is wearing a uniform then defiance is less likely.

When the location of the experiment takes place in a more prestigious place then obedience is more likely.

When the location of the experiment takes places in a run down location rather than a prestigious location then obedience is more likely.

If the authority figure went out of the room and gave instructions over the phone, obedience reduced to 20% and defiance increased to 80% during milgrams experiments.

If the authority figure went out of the room and gave instructions over the phone then defiance would decrease and obedience would increase in milgrams experiment

Extremely prejudiced, extremely obedient to authority figures, respectful towards people perceived to be of higher status/authority figures, hostile to people perceived to be of lower status & preoccupied with power

Respectful to all people, friendly, down to earth

Deception is when the researcher doesn't tell participants the truth, for example why the study is being carried out.

This is when the participants give false information about themsleves e.g.personal details

This is when participants guess the aim of the study and do things to affect the results

Right to withdraw is that the researcher can remove participants from the study when they want

Right to withdraw is that participants have the right to leave a study/experiment at any time they wish

Informed consent is that participants should have the purpose of the study and procedure explained to them before taking part and having been told they should have given there permission to take part

Informed consent is that participants should have the purpose of the study and the procedure explained to them before taking part.

Informed consent is that participants should agree to taking part in the study before taking part

Participants have responsibility for keeping themselves out of harm whilst doing the study

Researchers have a responsibility to protect participants from mental or physical harm

This is the issue of whether behaviour in a study reflects everyday real life behaviour.

This is whether participants have guessed the aim of the study and it has affected the results

This is the issue of whether behaviour in a study reflects everyday real life behaviour

Demand characteristics occur when participants guess what the experiment is about even if as in the case of asch and milgram they were not told beforehand

An improvement in the performance of a task in the presence of others (audience, competitor or co-actor) compared to their performance when alone.

When performance worsens when performing a task compared to when performing a task alone.

An improvement in the performance of a task in the presence of others (audience, competitor or co-actor) compared to their performance when alone.

When performance worsens when performing a task compared to when performing a task alone.