5250907
Beschreibung
Quiz von Amber Griffiths, aktualisiert more than 1 year ago
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Erstellt von Amber Griffiths
vor mehr als 8 Jahre
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Frage 1
Frage
Why does a business create a unique selling point for a product?
Antworten
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To make it look nicer
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To make it worth a higher price
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To gain a competitive advantage
Frage 2
Frage
What happens to a product when it reaches the maturity stage of the product life cycle?
Antworten
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Sales revenue grows over time
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Sales revenue is constant over time
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Sales revenue declines over time
Frage 3
Frage
What is the main business use of an extension strategy?
Antworten
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To launch a product
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To brand a product
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To increase sales of a product
Frage 4
Frage
The best place to sell a product is
Antworten
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street corner
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shop
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garage
Frage 5
Frage
Which of the following best describes 'price'?
Antworten
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The cost of selling items
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The amount customers are charged for items
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The revenue earned from selling items
Frage 6
Frage
When is price skimming used?
Antworten
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To gain market share
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To make as large a profit as possible
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To cover costs and breakeven
Frage 7
Frage
What is the best pricing method for a well known firm selling a new hi-tech, high quality mobile phone model most likely to be?
Antworten
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Penetration pricing
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Price skimming
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Cost plus pricing
Frage 8
Frage
In the marketing mix, what does the term 'place' refer to?
Antworten
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Retail outlets such as shops
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Online shops
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Anywhere products are made available to customers
Frage 9
Frage
Which of the following most accurately describes promotion activity?
Antworten
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Using advertising to sell products
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Using advertising and other methods to sell products
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Products being made available to customers
Frage 10
Frage
Which of the following is NOT part of the promotional mix?
Antworten
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Advertising
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Personal selling
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Price
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