Marketing Temas 13-14

Personal presentations by the firm's sales force for the purpose of making sales and building customer relationships

Analyzing, planning, implementing, and controlling sales force activities

Salespeople who conduct business from their offices via telephone, online and social media interactions, or visits from prospective buyers.

A standard that states the amount a salesperson should sell and how sales should be divided among the company's products

Which is the correct order of the selling process steps:

Sales promotion tools used to boost short-term customer buying and engagement or enhance long-term customer relationship

Using digital marketing tools such as Web sites, social media, mobile apps and ads, online video, e-mail, and blogs that engage consumers anywhere, anytime via their digital devices

A Web site that interacts with consumers to move them closer to a direct purchase or other marketing outcome

The digital version of word-of-mouth marketing: videos, ads. and other marketing content that is so infectious that customers will seek it our or pass it along to friends

Independent and commercial online communities where people congregate, socialize, and exchange views and information

Using the telephone to sell directly to customers