Marketing Temas 15-16

Entering foreign markets by joining with foreign companies to produce or market a product or service

A group of nations organized to work toward common goals in the regulation of international trade

Entering foreign markets by selling goods produced in the company's home country, often with little modifications

Entering foreign markets through developing an agreement with a license in the foreign market

A joint venture in which a company contracts with manufacturers in a foreign market to produce its product or provide its service

A joint venture in which the domestic firm supplies the management knowhow to a foreign company that supplies the capital; the domestic firm exports management services rather than products

A cooperative venture in which a company creates a local business with investors in a foreign market, who share ownership and control (economic and political reasons)

Entering a foreign market by developing foreign-based assembly or manufacturing facilities

Designing international channels that take into account the entire global supply chain and marketing channels, forging an effective global value delivery network

Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving enhancing the ability of future generations to meet their needs

A principle of sustainable marketing holding that a company should view and organize its marketing activities from the customer's point of view

A principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms

Product that (1) have neither immediate appeal nor long-run benefits, (2) give immediate satisfaction but may hurt consumers in the long-run, (3) have low immediate appeal but may benefit consumers in the long run and (4) give both immediate satisfaction and high long-run benefits