Adobe Analytics Certification Test

Beschreibung

Test your knowledge in Adobe Analytics with this 30 minute quiz and receive your certification.
Winona  Mortley
Quiz von Winona Mortley, aktualisiert more than 1 year ago
Winona  Mortley
Erstellt von Winona Mortley vor mehr als 8 Jahre
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Zusammenfassung der Ressource

Frage 1

Frage
What is a 'Single Page Visit'?
Antworten
  • The number of visits where only one Page View has been recorded during the entire visit.
  • A single hit visit where there is only one Page View, and no other Link Event or server call has occurred.
  • When the user scrolls down the page without interacting (clicking) with the page at all and then closes their browser
  • When the same value is recorded consecutively.

Frage 2

Frage
All metrics are available in all reports.
Antworten
  • True
  • False

Frage 3

Frage
Page views do not include reloads and user’s clicks of the back button.
Antworten
  • True
  • False

Frage 4

Frage
Choose the correct description of conversion variables (eVars).
Antworten
  • Persistent variables that they hold their value for more than one page.
  • Non-persistent variables that track page level activity.
  • Provides information about who and what type of visitors are viewing the site.
  • Tracks roughly where a visitor is physically located.

Frage 5

Frage
What is the 'Next Page Flow' report?
Antworten
  • A report that shows you an exhaustive list of pages visitors go to after viewing the chosen page.
  • A report that shows you, from a selected page, the pages visitors most often visited before the selected page.
  • A report that shows the number of visitors who successfully visited a specified sequence of pages, as well as the number of visitors who moved to the next step or fell out of the sequence.
  • A report that shows you, from a selected page, the next pages visitors most often visit after the selected page.

Frage 6

Frage
UTM codes are extra text added to the end of the URLs to track Internal Campaigns.
Antworten
  • True
  • False

Frage 7

Frage
A visitor views his first page at 9:00am, then goes to the second page at 9:15am and views his third page at 10:30am. How many visits would that be?
Antworten
  • 1
  • 2
  • 3
  • 4

Frage 8

Frage
Props (Conversion variables) persist between pages.
Antworten
  • True
  • False

Frage 9

Frage
What kind of value does 'Tracking Code' have?
Antworten
  • Dimension
  • Date
  • Metric
  • Event

Frage 10

Frage
Which one of these should you use to block particular referring pages for your site?
Antworten
  • Exclude by IP address
  • Internal URL filters
  • Configuration
  • Referring Domain

Frage 11

Frage
You can create a dashboard or a reportlet from any report.
Antworten
  • True
  • False
Zusammenfassung anzeigen Zusammenfassung ausblenden

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