7148015
Beschreibung
Quiz von Heavyn Wilbern, aktualisiert more than 1 year ago
|
Erstellt von Heavyn Wilbern
vor mehr als 8 Jahre
|
|
Frage 1
Frage
a powerful form of communication that includes a speaker who has a reason for speaking, an audience that gives the speaker attention, and a message that is meant to accomplish a specific purpose
Antworten
-
public speaking
-
audience analysis
-
anecdotes
-
demographics
Frage 2
Frage
a highly systematic process of getting to know one's listeners relative to the topic and speech occasion.
Antworten
-
plagarism
-
statistics
-
surveys
-
audience analysis
Frage 3
Frage
sameness, as applied to a public speaker and his or her audience
Antworten
-
directories
-
homogeny
-
statistics
-
scientific research findings
Frage 4
Frage
a statement that expresses both he topic and the general speech purpose in action form and in terms of the specific objectives the speaker hopes to achieve with his or her presentation
Antworten
-
specific purpose statement
-
thesis statement
Frage 5
Frage
a statement that conveys the central idea or core assumption about the speaker's topic
Antworten
-
thesis statement
-
specific purpose statement
Frage 6
Frage
the opinion or judgment of an expert, a professional in his or her field
Antworten
-
expert testimony
-
lay testimony
Frage 7
Frage
the opinion of a nonexpert who has personal experience of or has witnessed an event related to the speaker's topic
Antworten
-
lay testimony
-
expert testimony
Frage 8
Frage
hard numbers and facts that are particularly useful for public speeches on medicine, health, media, or the environment
Antworten
-
scientific reearch findings
-
anecdotes
-
surveys
-
statistics
Frage 9
Frage
information provided in numerical form
Antworten
-
statistics
-
anecdotes
-
scientific research findings
-
surveys
Frage 10
Frage
brief, personal stories that have a point or a punch line
Antworten
-
scientific research findings
-
surveys
-
anecdotes
-
statistics
Frage 11
Frage
to solicit answers to a question or series of questions related to one's speech topic from a broad range of individuals
Antworten
-
scientifc research findings
-
statistics
-
surveys
-
anecdotes
Frage 12
Frage
a type of secondary resource that is created and maintained by people rather than automatically by computers; guides visitors to the main page of a Web site organized within a wider subject category.
Antworten
-
library gateways
-
directories
Frage 13
Frage
a collection of databases and information sites arranged by subject, generally reviewed and recommended by experts (usually librarians).
Antworten
-
directories
-
library gateways
Frage 14
Frage
a program that indexes Web content and searches all over the Web for documents containing specific keywords that the researcher has chosen.
Antworten
-
search engines
-
metasearch engines
Frage 15
Frage
a search engine that scans multiple search engines simultaneously.
Antworten
-
metasearch engines
-
search engines
Frage 16
Frage
the quality, authority, and reliability of a source of information
Antworten
-
plagarism
-
running bibliography
-
credibility
Frage 17
Frage
a pattern of speech arrangement that present the main points of a message forward (or backwards) in a systematic, time-related fashion
Antworten
-
chronological pattern
-
topical pattern
-
primacy-recency effect
-
spatial pattern
Frage 18
Frage
a pattern of speech arrangement that is based on organization into categories, such as persons, places, things, or processes
Antworten
-
chronological pattern
-
topcial pattern
-
primacy-recency effect
-
spatial pattern
Frage 19
Frage
a pattern of speech arrangement that arranges main points in terms of their physical proximity or position in relation to each other (north to south, east to west, bottom to top, left to right, outside to inside, and so on).
Antworten
-
topical pattern
-
spatial pattern
-
primacy-recency effect
-
chronological pattern
Frage 20
Frage
a pattern of speech arrangement that involves dramatizing an obstacle and then narrowing alternative remedies down to the one the speaker wants to recommend.
Antworten
-
motivated sequence pattern
-
narrative pattern
-
cause-effect pattern
-
problem-solving pattern
Frage 21
Frage
a pattern of speech arrangement that organizes the message around cause-to-effect or effect-to-cause relationships.
Antworten
-
narrative pattern
-
cause-effect pattern
-
motivated sequence pattern
-
problem-solution pattern
Frage 22
Frage
a pattern of speech arrangement that entail five phases based on the psychological elements of advertising: attention, need, satisfaction, visualization, and action.
Antworten
-
problem-solving pattern
-
narrative pattern
-
motivated sequence pattern
-
cause-effect pattern
Frage 23
Frage
a pattern of speech arrangement that ties points together in a way that present a vivid story, compete with characters, setting, plot, and imagery.
Antworten
-
motivated sequence pattern
-
cause-effect pattern
-
problem-solving pattern
-
narrative pattern
Frage 24
Frage
in a persuasive speech, a challenge to listeners to act in response to the speech, see the problem in a new way, or change their beliefs, actions, and behavior
Antworten
-
grab listeners' attention
-
call to action
Frage 25
Frage
a draft outline the speaker will use, and possibly revisit and revise continually, throughout the preparation for a speech; also known as a working outline
Antworten
-
preparation outline
-
speaking outline
Frage 26
Frage
the final speech plan, complete with details, delivery tips, and important notes about presentation aids, also known as the delivery outline.
Antworten
-
speaking outline
-
preparation outline
Frage 27
Frage
the nervousness one experiences when one knows that one has to communicate in front of an audience
Antworten
-
special occasion speeches
-
public speaking anxiety
Frage 28
Frage
a form of public speaking in which the speech is committed to memory
Antworten
-
manuscript
-
oratory
Frage 29
Frage
a style of public speaking that is spontaneous , without any warning or preparation
Antworten
-
impromptu speaking
-
extemporaneous speaking
Frage 30
Frage
a style of public speaking that involves delivery with few or no notes, but for which the speaker carefully prepares for in advance
Antworten
-
extemporaneous speaking
-
impromptu speaking
Frage 31
Frage
a reference to source materials that the speaker mentions in the narrative of a speech
Antworten
-
oral citation
-
manuscript
Frage 32
Frage
a form of public speaking intended to increase the audience's understanding or knowledge
Antworten
-
persuasive speaking
-
informative speaking
-
public speaking
-
exploratory speaking
Frage 33
Frage
presenting facts and information in a straight forward and evenhanded way, free of influence from the speaker's personal thoughts and opinions
Antworten
-
objective
-
subjective
Frage 34
Frage
presenting fact and information from a particular point of view
Antworten
-
subjective
-
objective
Frage 35
Frage
an approach to conveying information that involves painting a mental picture fro the audience
Antworten
-
descriptive presentation
-
receptive audience
-
explanatory speeches
-
informative speaking
Frage 36
Frage
a speech that answers the question "Why?" or "What does that mean?" by offering thorough explanations of meaning
Antworten
-
demonstrative speeches
-
definitional speeches
-
explanatory speeches
Frage 37
Frage
a speech that answers how questions by showing an audience the way something works
Antworten
-
demonstrative speeches
-
definitional speeches
-
explanatory speeches
Frage 38
Frage
a presentation whose main goal is to provide answers to "what" questions by explaining to an audience what something is.
Antworten
-
definitional speeches
-
demonstrative speeches
-
explanatory speeches
Frage 39
Frage
the act of using manipulation, threats, intimidation, or violence to gain compliance.
Antworten
-
anchor position
-
hostile audience
-
coercion
Frage 40
Frage
speech that is intended to influence the attitudes, belief, and behavior of an audience.
Antworten
-
persuasive speaking
-
explanatory speeches
-
public speaking anxiety
-
informative speaking
Frage 41
Frage
our general evaluation of people, ideas, objects, or events.
Antworten
-
attitude
-
belief
-
behavior
Frage 42
Frage
the way in which people perceive reality; our feelings about what is true and real and how confident we are about the validity of something
Antworten
-
beliefs
-
behavior
-
attitudes
Frage 43
Frage
observable communication, including both verbal and nonverbal messages; the manner in which we act or function in response to our attitudes and beliefs
Antworten
-
belief
-
attitudes
-
behavior
Frage 44
Frage
a claim of what is or what is not
Antworten
-
proposition of value
-
proposition of policy
-
proposition of fact
Frage 45
Frage
a claim about what goal, policy, or course of action should be pursued
Antworten
-
proposition of policy
-
proposition of fact
-
proposition of value
Frage 46
Frage
a claim about something's worth
Antworten
-
proposition of policy
-
proposition of value
-
proposition of fact
Frage 47
Frage
the theory that a speaker's ability to successfully persuade an audience depends on the audience's current attitudes or disposition toward the topic
Antworten
-
cognitive dissonance theory
-
social judgment theory
-
relationship
Frage 48
Frage
an audience that opposes the speaker's message and perhaps the speaker personally; the hardest type of audience to persuade
Antworten
-
receptive audience
-
neutral audience
-
hostile audience
Frage 49
Frage
an audience that falls between the receptive audience and the hostile audience; neither supports nor opposes the speaker.
Antworten
-
hostile audience
-
neutral audience
-
receptive audience
Frage 50
Frage
an audience that already agrees with the speaker's viewpoints and message and is likely to respond favorably to the speech
Antworten
-
hostile audience
-
receptive audience
-
neutral audience
Frage 51
Frage
an interaction between two parties that is deliberate and purposeful for at least one of the parties involves
Antworten
-
performance appraisals
-
exit interview
-
interview
Frage 52
Frage
an interview that employers hold with employees who opt to leave the company, to identify organizational problems that might affect future employee retention.
Antworten
-
performance appraisals
-
exit interview
-
interview
Frage 53
Frage
the process of using interconnected groups or associations of persons one knows to develop relationships with their connections whom one does not know.
Antworten
-
interview
-
performace appraisals
-
exit interview
-
networking
Frage 54
Frage
an interview designed to review an individual or party's accomplishments and develop goals for the future; used in corporate and academic environments
Antworten
-
performance appraisals
-
selection interview
-
networking
Frage 55
Frage
an interview whose primary goal is to secure or fill a position within an organization
Antworten
-
selection interview
-
exit interview
-
networking
Frage 56
Frage
a printed summary of one's education, work experiences, and accomplishments
Antworten
-
resume
-
cover letter
Frage 57
Frage
a one-page letter indicating interest in a specific position
Antworten
-
resume
-
cover letter
Frage 58
Frage
an audience's position on a topic at the outset of the speech
Antworten
-
Elaboration Likelihood Model
-
Maslow's hierarchy of needs
-
anchor position
Frage 59
Frage
a model that highlights the importance of relevance to persuasion and holds that listeners process persuasive messages by one of two routes, depending on how important the message is to them.
Antworten
-
anchor position
-
Elaboration Likelihood Model
-
Maslow's Hiierarchy of Needs
Frage 60
Frage
critically thinking about the speaker's message, questioning it, and seriously considering acting on it; occurs when listeners are motivated and personally involved with the content of the message.
Antworten
-
central processing
-
peripheral processing
Frage 61
Frage
giving little thought to a message or even dismissing it as irrelevant, too complex to follow, or simply unimportant, occurs when listeners lack motivation to listen critically or unable to do so.
Antworten
-
central processing
-
peripheral processing
Frage 62
Frage
a form of rhetorical proof that appeals to ethics and concerns the qualifications and personality of the speaker
Antworten
-
pathos
-
logos
-
ethos
Frage 63
Frage
a form of rhetorical proof that appeals to logic and is directed at the audience's reasoning on a topic
Antworten
-
ethos
-
pathos
-
logos
Frage 64
Frage
a form of rhetorical proof that concerns the nature of the audience's feelings and appeals to their emotions.
Antworten
-
logos
-
ethos
-
pathos
Frage 65
Frage
an organizational pattern for persuasive speaking in which the speaker begins by presenting main points that are opposed to his or her own position and then follows them with main points that support his or her own position.
Antworten
-
refutational organizational pattern
-
comparative advantage pattern
Frage 66
Frage
an organizing pattern for persuasive speaking in which the speaker shows that his or her viewpoint is superior to the other viewpoints on the topic
Antworten
-
refutational organizational pattern
-
comparative advantage pattern
Frage 67
Frage
the occurrence of medicated communication on a very broad scale
Antworten
-
mass communication
-
mediated communication
Frage 68
Frage
the use of technology to deliver messages between sources and receivers
Antworten
-
mass communication
-
mediated communication
Frage 69
Frage
the merging of traditional mass communication with digital computing and telecommunication technologies
Antworten
-
low culture
-
exponentiality
-
media convergence
Frage 70
Frage
the economic principle that relatively few items bring most of the income to a particular industry, while the rest only add a little
Antworten
-
exponentiality
-
media convergence
-
low culture
Frage 71
Frage
entertainment that appeals to most people's baser instincts, typified by lurid, sensational images and stories charged with sex, violence, scandal, and abuse
Antworten
-
low culture
-
media convergence
-
exponentiality
Frage 72
Frage
in mass media, the process of targeting smaller, specific audiences; also known as rich marketing
Antworten
-
narrowcasting
-
boradcasting
Frage 73
Frage
in mass media, carefully monitoring content and eliminating messages that might offend viewers or sponsors
Antworten
-
self-censorship
-
narrative complexity
Frage 74
Frage
in mass media, complicated plots and connections between characters, a blurring of reality and fantasy, and time that is not always linear or chronological.
Antworten
-
narrative complexity
-
self-censorship
Frage 75
Frage
signals carried over the airwaves from the station transmitter to a receiver.
Antworten
-
broadcasting
-
narrowcasting
Frage 76
Frage
the expectation that media will serve certain needs
Antworten
-
media dependence
-
third person effect
-
user genreated content
-
marketplace of ideas
Frage 77
Frage
the tendency to assume that negative media messages and bias have a much greater influence on other people than on oneself or people one thinks are like oneself
Antworten
-
media dependence
-
third person effect
-
marketplace of idea
-
user generated content
Frage 78
Frage
songs, videos, and other content that individuals create an share publicly through mass media
Antworten
-
marketplace of idea
-
user generated content
-
media dependence
-
third person effect
Frage 79
Frage
the open forum in which idea compete
Antworten
-
user generated content
-
third person effect
-
marketplace of ideas
-
media dependence
Frage 80
Frage
the perspective that focuses not on what media does to us, but on what we do with media - that is, the way we make media choices (uses) to satisfy our needs and goals (gratifications).
Antworten
-
uses and gratification perspective
-
social cognitive theory
-
cultivation theory
Frage 81
Frage
the theory that we learn behavior by watching the behaviors of those whom we have identified as models
Antworten
-
social cognitive theory
-
uses and gratification persective
-
cultivation theory
Frage 82
Frage
the argument that a steady, long-term diet of heavy television viewing results in perceptions of reality that match the (distorted) view of reality presented on television
Antworten
-
cultivation theory
-
social cognitive theory
-
uses and gratification perspective
Frage 83
Frage
the idea the extensive media coverage of a particular issue will "set the agenda" for what issues people are thinking and talking about
Antworten
-
gatekeeper
-
agenda setting
Frage 84
Frage
those organization and individuals who control the creation and distribution of information and entertainment.
Antworten
-
agenda setting
-
gatekeeper
Frage 85
Frage
the valuable resources, such as information and support, that come from having connections and relationships among people
Antworten
-
social capital
-
citizen journalist
Frage 86
Frage
reporting and commenting on local events by nonprofessional, non-journalist citizens
Antworten
-
citizen journalist
-
social capital
Frage 87
Frage
the gap between the haves and the have-nots in terms of regular access to modern technology, especially broadband connections
Antworten
-
information overload
-
digital divide
-
media literate
Frage 88
Frage
the difficulty in sorting through and making sense of vast amounts of information, created by the volume of messages made available by converging media
Antworten
-
information overload
-
media literate
-
digital divide
Frage 89
Frage
having an understanding of one's own media habits and critically evaluating and analyzing media sources and messages
Antworten
-
media literate
-
digital divide
-
information overload
Möchten Sie mit GoConqr kostenlos Ihre eigenen Quiz erstellen? eigenen Mehr erfahren.