Frage 1
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The ________ consists of broad trends in the context in which a firm operates that can have an impact on a firm's strategic choices.
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micro-environment
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general environment
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task environment
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internal environment
Frage 2
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All of the following are elements of the general environment except
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technological trends.
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demographic trends.
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industrial trends.
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cultural trends.
Frage 3
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________ is/are the distribution of individuals in a society in terms of age, sex, marital status, income, ethnicity, and other personal attributes that may determine buying patterns.
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Demographics
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Economics
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Technological trends
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Culture
Frage 4
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The values, beliefs and norms that guide behavior in a society are known as
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climate.
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demographics.
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economics
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culture.
Frage 5
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When activity in an economy is relatively low for a short period of time, the economy is said to be in a
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recession.
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depression
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prosperous cycle.
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boom
Frage 6
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Civil wars, political coups, terrorism, wars between countries, famines, and country or regional economic recessions are all examples of which element of the general environment?
Frage 7
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In the S-C-P model, ________ refers to the strategies that firms in an industry implement
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structure
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strategy
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conduct
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performance
Frage 8
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In a perfectly competitive industry
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there are relatively few firms operating in the industry
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the products and services sold by firms in the industry are very different from each other
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it is very costly for firms to enter the industry
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it is not very costly for firms to enter or exit the industry
Frage 9
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Within the five forces framework, the five most common threats facing firms from their competitive environment include each of the following except
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substitutes
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complementors
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suppliers.
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buyers
Frage 10
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Firms in industries characterized by ________ can expect to earn only competitive parity
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perfect competition
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monopolistic competition
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oligopoly
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monopoly
Frage 11
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Which type of competition is characterized by a large number of firms, heterogeneous products and low cost of entry and exit?
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perfect competition
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monopolistic competition
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oligopoly
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monopoly
Frage 12
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Which type of competition is characterized by a small number of firms, homogeneous products and costly entry and exit?
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perfect competition
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monopolistic competition
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oligopoly
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monopoly
Frage 13
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A(n) ________ is any individual, group, or organization outside a firm that seeks to reduce the level of that firm's performance
Frage 14
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Firms that have either recently begun operations in an industry or that threaten to begin operations in an industry soon are considered to be ________ in the five forces framework
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barriers to entry
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new competitors
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suppliers
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buyers
Frage 15
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________ exist when a firm's costs rise as a function of its volume of production
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Economies of scale
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Economies of scope
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Diseconomies of scale
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Learning curve effects
Frage 16
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All other things being equal, which of the following would lead to lower barriers to entry in an industry
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The existence of economies of scale in the industry
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Products are highly differentiated in the industry
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Industry incumbents have learning-curve cost advantages
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Raw materials are widely and readily available at a competitive price
Frage 17
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Frequent price cutting by firms in an industry, frequent introduction of new products by firms in an industry and intense advertising campaigns are indications of
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high power of buyers.
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high threat of new entrants
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high levels of direct competition
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high threat of substitutes.
Frage 18
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The threat of direct competition tends to be high when
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there are few firms in an industry and these firms tend to be unequal in size
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the industry growth rate is higher
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firms are unable to differentiate their products.
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production capacity can be added in small increments
Frage 19
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The products or services provided by a firm's direct competitors meet ________ customer needs in ________ ways as the product provided by the firm itself.
Frage 20
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Which of the following statements regarding substitutes is accurate
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In the extreme, substitutes can ultimately replace an industry's products or services
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Substitutes place a floor on the prices firms in an industry can charge and on the profits firms in an industry can earn.
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Substitutes rarely impact the profitability that firms in an industry can earn
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The importance of substitutes in reducing the profit potential in a wide variety of industries is decreasing
Frage 21
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________ make a wide variety of raw materials, labor and other critical assets available to firms
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buyers
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Rivals
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Suppliers
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Substitutes
Frage 22
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Which of the following attributes makes suppliers a stronger threat?
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The supplier's industry is dominated by a small number of firms
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The product or service provided by suppliers is not highly differentiated
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Suppliers are threatened by substitutes.
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Suppliers are not able to engage in forward vertical integration
Frage 23
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Which of the following is the best example of forward vertical integration
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a car dealership opening up its own automobile manufacturing plant
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a car company opening its own dealerships to sell its products directly to customers
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a car company opening its own chain of video rental stores
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a car company opening a plant to product motorcycles
Frage 24
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Buyers tend to have less power when
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a firm has only one buyer, or a small number of buyers
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the products or services being sold to buyers are standard and not differentiated
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the supplies they purchase are an insignificant portion of the costs of their final products
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they are not earning significant economic profits
Frage 25
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Overall, the average level of performance in an industry is likely to be highest when
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the threat level of all five forces is high
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the threat level of rivalry and substitutes is low, but the threat level of suppliers, buyers and new entrants is high.
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the threat level of rivalry, substitutes and new entrants is high, but the threat level of buyers and supplies is low
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the threat level of all five forces is low.
Frage 26
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If your customers value your products more when they have your product and another firm's product rather than when they have your product alone, the other firm is considered to be a
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competitor
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complementor.
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rival.
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substitute.
Frage 27
Frage
An industry in which a large number of small or medium-sized firms operate and no small set of firms has dominant market share or creates dominant technologies is known as a(n) ________ industry
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fragmented
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consolidated
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mature
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emerging
Frage 28
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The major opportunity facing firms in fragmented industries is
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refining their current products and emphasizing an increase in service quality
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developing new products and technologies
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creating a first-mover advantage through technological leadership
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the implementation of strategies that began to consolidate the industry into a smaller number of firms.
Frage 29
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The advantages that come to firms that make important strategic and technological decisions early in the development of an industry are known as ________ advantages
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first-mover
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competitive
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comparative
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emerging
Frage 30
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In general, first-mover advantages can arise from any of these sources except
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technological leadership
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preemption of strategically valuable assets.
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the creation of customer switching costs
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using an imitative strategy to introduce improved versions of competitors' new products
Frage 31
Frage
Mature industries are characterized by
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an increase in total industry demand
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faster increases in production capacity
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a slowdown in the introduction of new products or services.
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a decrease in the amount of international competition.
Frage 32
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The most promising opportunity for a firm in a declining industry is to
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establish itself as a first mover in the post-shakeout industry
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become a market leader in the pre-shakeout industry
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become a fast follower in the pre-shakeout industry
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merge with another firm.
Frage 33
Frage
Firms in a declining industry that engage in a long, systematic phased withdrawal from the industry, extracting as much value as possible during the withdrawal period, are following a(n) ________ strategy
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niche
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expansion
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divestment
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harvest
Frage 34
Frage
Industries in which a large number of small or medium-sized firms operate and no small set of firms has dominant market share or creates dominant technologies are called ________ industries
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fragmented
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mature
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emerging
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declining
Frage 35
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________ are advantages that come to firms that make important strategic and technological decisions early in the development of an industry
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Visionary advantages
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First-mover advantages
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Comparative advantages
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Missionary advantages
Frage 36
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A consolidation strategy is a good option in what type of industry
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mature
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emerging
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fragmented
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declining
Frage 37
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________ are resources required to successfully compete in an industry.
Frage 38
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________ costs exist when customers make investments in order to use a firm's particular products or services
Frage 39
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Based on the above description, the hardwood furniture industry can best be described as a(n) ________ industry.
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emerging
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fragmented
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consolidated
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declining
Frage 40
Frage
The level of direct competition in the hardwood furniture industry can best be described
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low because of the numerous firms in the industry and the slowing growth rate
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low because of the slowing growth rate and the competition from composite wood furniture
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high because of the numerous firms in the industry and the slowing growth rate
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moderate because the slowing growth rate offsets the numerous firms in the industry
Frage 41
Frage
The threat of suppliers in the hardwood furniture can best be described as
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low because there are a large number of suppliers selling an undifferentiated product.
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high because there are a large number of suppliers selling an undifferentiated product
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moderate because the large number of suppliers is offset by the undifferentiated products they are selling
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moderate because of the slowing growth rate in the industry and the commodity nature of the products produced by suppliers
Frage 42
Frage
If Hickory Divine were to open its own chain of furniture stores, this would be an example of
Frage 43
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In this example, composite wood furniture would be an example of a(n)
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substitute
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rival.
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new entrant
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complementor.
Frage 44
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The threat of buyers in this industry is best described as
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high because there are many suppliers, none of which represents a significant portion of the hardwood furniture industry's sales.
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low because of the slow industry growth and the commodity nature of the suppliers.
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low because there are many suppliers, none of which represents a significant portion of the hardwood furniture industry's sales
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high because of the slow industry growth and the commodity nature of the suppliers
Frage 45
Frage
Which of the following best describes the competition in the U.S. online auction industry
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perfect competition
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monopolistic competition
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oligopoly
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monopoly
Frage 46
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For BidBuy, services such as those offered by DollarDog that make BidBuy's services more valuable for customers who use the services of both companies are best described as
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complementors.
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substitutes
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rivals
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suppliers
Frage 47
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Factors such as BidBuy's feedback rating system that are valuable to the company's customers but which are not useful on other online auction sites are examples of
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first-mover advantages.
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complementors.
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substitutes
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customer-switching costs
Frage 48
Frage
BidBuy has a ________ advantage
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visionary
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global
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first-mover
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comparative
Frage 49
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The products or services provided by a firm's substitutes meet ________ customer needs in ________ ways as the product provided by the firm itself.