GA IQ Set of Exam Questions

Question

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Answer 1

A. Traffic type

Answer 2

B. Language

Answer 3

C. Device Category

Answer 4

A, B, and C

Answer 5

A. product SKU(s)

Answer 6

B. purchase amount

Answer 7

C. billing city

Answer 8

D. tax amount

Answer 9

E. credit card number

Answer 10

A. When one goal completion leads to another.

Answer 11

B. When one traffic source results in a later goal completion through another traffic source.

Answer 12

C. an AdWords view through conversion.

Answer 13

D. When an AdWords visitor returns to the site directly to convert.

Answer 14

The session happened in the same browser on the same device.

Answer 15

The sessions happen on the same day.

Answer 16

The sessions happened in the same browser.

Answer 17

The sessions occur within 30 minutes of each other.

Answer 18

A. View filters

Answer 19

B. Advanced Segments

Answer 20

C. Report filters

Answer 21

D. Custom Dimensions

Answer 22

A. You can add Google Analytics tags to your site without editing site code.

Answer 23

B. You can add AdWord tags to your site without editing site code.

Answer 24

C. You can add non-Google tags to your site without editing site code.

Answer 25

D. You can change configuration values in your mobile app without rebuilding a new binary.

Answer 26

E. All of the answers are correct.

Answer 27

A. Location and Language reports.

Answer 28

B. Frequency and recency reports.

Answer 29

C. Intelligence events

Answer 30

Source/Medium report

Answer 31

A. To look more closely at traffic to a specific subdomain.

Answer 32

B. To look more closely at traffic to a specfic part of a site (a page or selection of pages).

Answer 33

C. To limit a user's access to a subset of data.

Answer 34

D. A and C only

Answer 35

E. A, B, and C

Answer 36

A. Bounce rate

Answer 37

B. Avegage session duration

Answer 38

C. Pageviews

Answer 39

D. Conversion rate

Answer 40

A. Annotations

Answer 41

B. Intelligence Events

Answer 42

C. Real-Time

Answer 43

D. Secondary Dimensions

Answer 44

E. Advanced Segments

Answer 45

A. Changing the sampling rate in your view settings.

Answer 46

B. Adjusting the session timeout control.

Answer 47

C. Adjusting a control in the reporting interface for greater or less precision.

Answer 48

D. You cannot adjust the sample rate.

Answer 49

A. Behavior - New vs. returning report

Answer 50

B. Behavior - Frequency and Recency report

Answer 51

C. Interests - Affinity categories report

Answer 52

D. All traffic - Referrals report

Answer 53

E. Ecommerce - Sales performance report

Answer 54

A. You must have at least 500 sessions from AdWords ad clicks in the GA view over the past 30 days.

Answer 55

B. You must modify your tracking code to support Smart Goals data collection.

Answer 56

C. You must enable Smart Goals in your property settings.

Answer 57

D. The selected GA account must have at least 1000 pageviews over the past 30 days.

Answer 58

A. Remarketing

Answer 59

B. Interest Categories

Answer 60

C. Demographic reporting

Answer 61

D. B and C only

Answer 62

E. A, B, and C

Answer 63

A. Real Time reporting

Answer 64

B. Segmentation

Answer 65

C. View filters

Answer 66

D. Multi-Channel Funnels

Answer 67

A. Assisted Conversion Value

Answer 68

B. Conversion Rate

Answer 69

C. First Interaction (Click) Conversions

Answer 70

D. None of these metrics

Answer 71

A. The percentage of visits that result in a site registration.

Answer 72

B. The percentage of visits that contain only one page view.

Answer 73

C. The percentage of visits during which visitors spent at least two minutes on the site.

Answer 74

D. Conversion rate

Answer 75

E. All of these could be measured by defining a goal in GA.

Answer 76

A. There was a misspelling in the URL of the goal definition.

Answer 77

B. The tracking cide is missing from the conversion page.

Answer 78

C. The match type in the goal definition is incorrect.

Answer 79

D. No URL destination goals have been defined.

Answer 80

E. All of these answers apply.

Answer 81

A. Any search engine traffic that is not from Google.

Answer 82

B. AdWords Campaign traffic.

Answer 83

C. Website referrals

Answer 84

D. Social media referrals

Answer 85

A. Custom dimensions

Answer 86

B. Goal tracking

Answer 87

C. Data import

Answer 88

D. Custom channel groupings

Answer 89

A. E-commerice platforms

Answer 90

B. Moblile applications

Answer 91

C. Online point-of-sale systems

Answer 92

D. A and B

Answer 93

E. A, B, and C

Answer 94

A. Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

Answer 95

B. Do visitors usually start my conversion process from the first step or somewhere inthe middle?

Answer 96

C. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

Answer 97

D. Are there any steops in my conversion process that don't perform well on mobile devices compared to desktop devices?

Answer 98

E. All of these can be answered using the goal flow report.

Answer 99

A. Email traffic will always appear as referral and can not be treacked spertately.

Answer 100

B. Email is a default medium in Google Analytics and will automatically appear in your reports.

Answer 101

C. Email traffic can be tracked using manual tagging with UTM parameters.

Answer 102

A. Sessions with Search: The number of sessions that used your site's search function at least once.

Answer 103

B. Search Exits: The number of searches made immediately before leaving the site.

Answer 104

C. Time after Search: The amount of times users spend on your site after performing a search.

Answer 105

D. Search Refinements: The number of times a user searched again immediately after performing a search.

Answer 106

E. All of the above

Answer 107

www.example.com/thankyou.html

Answer 108

www.example.com/thankyou/php

Answer 109

www.example.com/thakyou/receipt.php

Answer 110

All of these would trigger a goal conversion

Answer 111

Session (metric) / Page (dimension)

Answer 112

Bounce rate (metric) / Event Action (dimension)

Answer 113

Sessions (metric) / City (dimension)

Answer 114

All the answers are valid dimensions and metric combinations.

Answer 115

A. You can target customers who have previously been to your site with customized creatives.

Answer 116

B. You can create remarketing lists without making any changes to your existing GA tag.

Answer 117

C. You can create remarketing lists based on custom segments and targets, for esample users whove been to our site more than once in a 30 day period.

Answer 118

A, B, and C

Answer 119

The set of rules that determine which AdWords ads are credited with a conversion.

Answer 120

The set of rules for assigning sessions to new vs. returning users.

Answer 121

The set of rules that deternime how credit for sales and conversions is assigned to tourchpoints in conversion paths.

Answer 122

The set of rules for assigning specfic interest categories to each session.

Answer 123

Page tracking hit

Answer 124

event tracking hit

Answer 125

ecommerice tracking hit

Answer 126

all of these are hit types tracked in GA.

Answer 127

The tracking code has been altered and is reporting incorrectly.

Answer 128

There is a new referral source that is directing a lot of new traffic to the site.

Answer 129

There is unidentified referral traffic that is likely bot traffic.

Answer 130

New pages or subdomains have been recently indexed in organic search.

Answer 131

All of these answers are good reasons

Answer 132

Bounce rate > 90%

Answer 133

Bounce rate < 90%

Answer 134

% New visits > 90%

Answer 135

Average session duration > 5 minutes.

Answer 136

None of these answers

Answer 137

Segments are filters that permanently change your data.

Answer 138

Segments let you isolate and ananlyze your data.

Answer 139

You can use segments to build custom Remarketing lists.

Answer 140

Segments represent either a subsets of sessions or subsets of users.

Answer 141

A. You can compare behavior metrics for groups of users like Converters vs. non-Converters.

Answer 142

B. You can analyze your users and /or their sessions according to single or multi-session conditions.

Answer 143

C. You can isolate and analyze specific conversions paths using conversion segments.

Answer 144

D. You can permanently modify the data in your view, for example excluding internal or bot traffic.

Answer 145

A, B, and C

Answer 146

A, B, C, and D

Answer 147

Users can create an account on your wevsite and log in on all types of devices.

Answer 148

Users can navigate between your website and multiple subdomains within one session.

Answer 149

Users must navigate to a 3rd party shopping cart domain to complete a purchase.

Answer 150

You have content thtat displays on another domain through an iFrame.

Answer 151

Ecommerce reports

Answer 152

Multi Channel funnels reports

Answer 153

Interests reports

Answer 154

Goals reports

Answer 155

Campaigns reports

Answer 156

A. Immediately select it in the Acquisition Overview and Channels reports.

Answer 157

B. Apply it retroactively and see historical data classified by your new channel definitions.

Answer 158

C. Change how reports display your data, without changing the data itself.

Answer 159

A, B, and C

Answer 160

The visitor's session expires after 30 minutes of inactvity.

Answer 161

The visitor's session expires after 5 minutes of inactivity.

Answer 162

The visitor's session expirers once the Visitor has exited your site.

Answer 163

Google Analytics doesn't keep track of seesions by default.

Answer 164

Some visitors may have javascript disabled.

Answer 165

Some visitors may be blocking cookies.

Answer 166

Clicks and sessions are different metrics.

Answer 167

All of these

Answer 168

E-commerce coversion rate.

Answer 169

Page Value

Answer 170

Bounce rate

Answer 171

Pages / Visits

Answer 172

By turning auto tagging on.

Answer 173

Analytics will track visits coming from any campaign automatically.

Answer 174

By manually tagging the destination URLs of the campaign.

Answer 175

It is not possible to track visitors coming from non AdWords campaigns.

Answer 176

First Interaction model

Answer 177

Last interaction model

Answer 178

Last non-Direct Click model

Answer 179

Linear model

Answer 180

You are possible tagreting the wrong audience who is not as interested in your product.

Answer 181

The navigation between the second and third steps of the purchase process could be improved.

Answer 182

You should consider directing traffic through a different entrance point for your goal.

Answer 183

all of the answers

Answer 184

A. Pageviews

Answer 185

C. Transactions

Answer 186

A, B, and C

Answer 187

Use Google Tag Manager for your anaylitics tracking.

Answer 188

Be able to generate your own unique IDs.

Answer 189

Create a new Analytics account for User ID reporting.

Answer 190

All of these answeres

Answer 191

To show which goals are bringing in the most revenue.

Answer 192

To evaluate the interaction and contribution channels in the conversion/purchase cycle for your site.

Answer 193

To ananlyse the funnel steps for multiple goals.

Answer 194

To see which cannels resulted in the highest number of pageviews.

Answer 195

Last Interaction model

Answer 196

First Interaction model

Answer 197

Linear model

Answer 198

Last non-Direct Click model

Answer 199

Time lag in-between goal completions

Answer 200

Lag on the load time of the site

Answer 201

Time lag in-between the original session and the goal completion

Answer 202

Time lag in-between page view during the goal completion

Answer 203

Parameters that are added to custom campaigns in order to correctly track the preformance of these campaigns in your analytics reports.

Answer 204

Parameters that are added to your website source code that allow Analytics to identify traffic coming from Adwords campaigns.

Answer 205

Parameters that are added to URLs in order to track organic traffic, referral traffic, and CPC traffic.

Answer 206

Parameters that are added to your site for Event tracking.

Answer 207

Campaign medium

Answer 208

Device Category

Answer 209

Interest Category

Answer 210

Bid adjustment

Answer 211

Invalid click

Answer 212

Destination URL

Answer 213

TrueView Video ad

Answer 214

A. Go to Audience > Mobile > Overview. Add a secondary dimension showing traffic type in order to see the traffic coming from paid search.

Answer 215

B. Go to Aquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile.

Answer 216

In Analytics you can only see traffic coing from desktop or from Mobile/Tablet together. There is no way you can see mobile traffic only.

Answer 217

You should use manual tagging in order to track all of your advertising campaigns. example: Adwords or Facebook

Answer 218

You should use manual tagging for any non-AdWord custom campaigns.

Answer 219

You should use manual tagging to track only AdWord campaigns.

Answer 220

You haven't implemented Goal or ECommerce

Answer 221

You haven't enabled demographic data

Answer 222

You are not using Google Tag Manager

Answer 223

You are not using Content Experiments

Answer 224

You haven't set up Goal Funnels

Answer 225

A. Send data to GA from any web-connected device.

Answer 226

B. Send dtat to GA from a kiosk or point of sale system.

Answer 227

C. Upload aggregated data tables to GA

Answer 228

A, B, and C

Answer 229

B. Segments

Answer 230

C. Custom reports

Answer 231

A, B, and C

Answer 232

Assigning a goal value allows you to track actual revenue from your conversions.

Answer 233

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

Answer 234

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your websitie.

Answer 235

Campaign Name

Answer 236

Campaign Medium

Answer 237

Campaign Content

Answer 238

Campaign Source

Answer 239

All of these are required

Answer 240

Creating a new dashboard to report only on that goal page

Answer 241

Adding the conversion ID to the tracking code on the goal page

Answer 242

Editing the view Goals and specifying the request URI of the conversion page

Answer 243

Adding the E-commerce code to the goal page.

Answer 244

You can create your own custom channel grouping in addition to the default MCF grouping.

Answer 245

The channel lables that your see in MCF reports are defined as part of the MCF Channeling Grouping.

Answer 246

When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.

Answer 247

all of the above are true

Answer 248

A. Device Category

Answer 249

B. Landing Page

Answer 250

C. Campaign

Answer 251

A, B, and C

Answer 252

A. Exclude visits from a particular IP adress

Answer 253

B. Replace complicated page URLs with readable text strings

Answer 254

C. Modify historical data

Answer 255

A, B and C

Answer 256

Core Reporting API

Answer 257

Managment API

Answer 258

You cannot access this data with an API

Answer 259

a) All of these answers are correct.

Answer 260

b) traffic by time of day

Answer 261

c) traffic by device category

Answer 262

d) traffic by marketing channel

Answer 263

e) traffic by geography

Answer 264

a) Segmentation can help you find the underlying causes of changes to your aggregate data.

Answer 265

b) Segmentation allows you to isolate and analyze subsets of your data.

Answer 266

c) Segmentation should generally not be used without Real-Time reporting.

Answer 267

d) Segmentation is a technique that should only be used by experienced analysts.

Answer 268

e) a and b.

Answer 269

f) b and c.

Answer 270

g) a and d.

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GA IQ Set of Exam Questions

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