Zusammenfassung der Ressource
Frage 1
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People are more motivated as they get closer to completing a goal.
Frage 2
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The better way to get consumers to have the most actions taken or to repeat behaviour is to
Frage 3
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Arousal
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Motivation
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Laziness
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Curiosity
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Boredom
Frage 4
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The more unpredictable the arrival of information is, the more addicted people will be to seeing it.
Frage 5
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Intrisic rewards could include
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Clothing, Home Decor, or Office Supplies
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Money, Store Credit, or Gift Cards
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Professional Growth, Sense of Accomplishment, Personal Achievement
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Virtual goods like Music or movie files, and game credits
Frage 6
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If you want to ask people to do a task that is boring you can motivate them by
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Telling them to get over it, because everyone has to do things they don't want to
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Letting them know that other people have to do the same task
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Asking them politely
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Acknowledging that it's boring, and letting them do it their own way.
Frage 7
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Those who are not good at delaying gratification are more likely to respond to messages of scarcity.
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Satisfice is the idea that
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making a complete analysis isn't worth it, and most likely not possible
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you can assume that people will get things done with as little effort as possible
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when you settle on a solution based on time constraints
Frage 9
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People will use shortcuts if
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they are easy to find
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they are easy to use
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they are easy to learn
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if it requires an equal amount of effort
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if it provides fewer steps
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if it's faster
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if the task is repetitive
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if the perceived workflow is less
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if it takes the same amount of time as it would with out the short cut