Qualitative Quiz 2

Can provide context for behaviours

Can experience the feelings alongside the participants

Reveals qualities of group experience that other forms of research cannot

Can account for the complexity in group behaviour

The researcher must be highly trained

Takes time to build trust with a society

The gatekeeper may not be a trusted member of society

There can be some bias generated from the researcher

Time Consuming

Access to inaccessible subjects

Quicker to collect

Large sample size

Cost effective

Good quality and exceptional data

Time-consuming

Can be viewed as subjective

Secondary data

Can reach a large sample in a short amount of time

Practical

Cost effective

Results can be easily quantified

Easy to conduct

Answers are vague and don't allow a deeper insight

Participants may complete it quickly with minimal thought or seriousness

Rich sources of data

Flexible, so that questions can be asked to probe

Allow a more in-depth investigation

can see body language

can be difficult to maintain control

Need to ensure that all areas are covered

Participants may provide a lot of irrelevant information

Difficult to analyse

interviewer facilitates the conversation

interviewer plays a big role in the conversation

Free open conversation allows participants to give more information from another's point

Participants may be reluctant to share more personal views

Dominant participants may run the conversation and other may just agree

researchers bias