Frage 1
Frage
1. A/n _________ product is the one that people find beautiful and exciting.
Antworten
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attractive
-
modern
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fashionable
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popular
Frage 2
Frage
2 A/an ____expensive product is reasonable in price.
Frage 3
Frage
3. _______ is a system in which employees work a fixed number of hours each week and can arrange their own schedule.
Antworten
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Flexitime
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Overtime
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Full-time
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Part-time
Frage 4
Frage
4. A career ________ is something you do to progress in your job.
Antworten
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move
-
break
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plan
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opportunity
Frage 5
Frage
5. A career _______ is a period of time spent away from job to do sth (eg. to look after children)
Antworten
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break
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opportunity
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move
-
plan
Frage 6
Frage
6. All of these mean “without a job” EXCEPT for:
Antworten
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unworkable
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unemployed
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jobless
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workless
Frage 7
Frage
7. All the people in work or available for work are called_______ force.
Antworten
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labour
-
job
-
employment
-
physical
Frage 8
Frage
8. A business organization that makes or sells goods or services is called a(n) ________.
Antworten
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company
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outlet
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office
-
branch
Frage 9
Frage
9. A __________ is a person that owns shares in a company.
Antworten
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stakeholder
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CEO
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manager
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deputy
Frage 10
Frage
10. We’ve already got six ________ in Europe, and we’re opening a new one in Russia next month.
Antworten
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subsidiaries
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companies
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headquarters
-
head offices
Frage 11
Frage
11 A __________ is the place where most of the important decisions are made.
Antworten
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head office
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department
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branch
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representative office
Frage 12
Frage
12. A company whose money is divided into shares so that many people own a small part of it is called a/an ________ company.
Antworten
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joint-stock
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limited
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multinational
-
associated
Frage 13
Frage
13. The sales of a particular company in a market, expressed as a percentage of the total sales are called the ______________.
Antworten
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market share
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income
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share price
-
profit
Frage 14
Frage
14. Our country is now attracting highly skilled ______ force.
Antworten
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labour
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job
-
employment
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physical
Frage 15
Frage
15. A __________ is an individual bank, office, shop etc. that is part of a larger organization.
Antworten
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branch
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department
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headquarter
-
head office
Frage 16
Frage
16 The money a company makes after taking away its costs makes up its____________ .
Antworten
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profit
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turnover
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earnings
-
income
Frage 17
Frage
17. If we don’t produce and sell more than 10.000 sets a year, we won’t make any ________.
Antworten
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profit
-
turnover
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interest
-
earnings
Frage 18
Frage
18 The most important person on the board of directors of a company is its _______.
Antworten
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chairman
-
manager
-
director
-
deputy
Frage 19
Frage
19 The product life________ is the length of time people continue to buy a particular product.
Frage 20
Frage
20 A consumer ________ is simply a description of a typical customer.
Antworten
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profile
-
behaviour
-
image
-
survey
Frage 21
Frage
21 The introduction of a product to the market is called the product ________.
Frage 22
Frage
22. A market ________ is a group of customers of similar age and income level.
Antworten
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segment
-
profile
-
share
-
niche
Frage 23
Frage
23 Our representatives are under a lot of pressure to meet their sales ________.
Antworten
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targets
-
numbers
-
figures
-
forecast
Frage 24
Frage
24 All of these are synonyms EXCEPT for:
Frage 25
Frage
25. To leave a job or position usually through your own choice rather than being made to leave means to _______.
Antworten
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resign
-
retire
-
fire sb
-
dismiss sb
Frage 26
Frage
26. To stop doing one’s regular work, because one has reached a pension age means to _______.
Antworten
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retire
-
dismiss
-
fire
-
resign
Frage 27
Frage
27. Which verb goes with such nouns as “time off”, “early retirement”, “break”.
Frage 28
Frage
28. Which verb goes with such nouns as “research”, “job”, “work”.
Frage 29
Frage
29. Working extra time is called ___________.
Antworten
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overtime
-
part-time
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flexitime
-
full-time
Frage 30
Frage
30. The turn___ increased by 5% to $61 million last year, but unfortunately our profit figures are not so impressive.
Frage 31
Frage
31. All of them go with the word “company” EXCEPT for:
Frage 32
Frage
32. The company that sells the largest quantity of a particular product is called the market _______.
Antworten
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leader
-
owner
-
holder
-
broker
Frage 33
Frage
33. This company makes fashionable and _____-wearing footwear.
Frage 34
Frage
34. A good-quality product is _____.
Antworten
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reliable
-
popular
-
practical
-
fashionable
Frage 35
Frage
35. ________ market products are designed to be affordable to the lower-class people.
Frage 36
Frage
36. If products are _____-made, they are made specially for one person or a group of people.
Antworten
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custom
-
consumer
-
group
-
class
Frage 37
Frage
37. To change sth in order to improve it means to _____ it.
Antworten
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modify
-
test
-
design
-
construct
Frage 38
Frage
38. To make a new product publicly available is to _____ it.
Antworten
-
launch
-
promote
-
manufacture
-
distribute
Frage 39
Frage
39. All of these are synonymous to the verb “manufacture” EXCEPT FOR:
Antworten
-
launch
-
produce
-
make
-
create
Frage 40
Frage
40. When the sales are going down steadily, the companies usually decide to _____ the product.
Antworten
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discontinue
-
design
-
distribute
-
launch
Frage 41
Frage
41. Rolex makes a ______ of high-quality watches.
Frage 42
Frage
42. A/an _______ is a series of planned activities with a particular social or commercial aim.
Antworten
-
campaign
-
advertisement
-
publicity
-
launch
Frage 43
Frage
43. The main elements of the marketing __________ are product, price, promotion and place.
Antworten
-
mix
-
share
-
segment
-
research
Frage 44
Frage
44. If a celebrity __________ a product, he/she says in advertisements how good it is.
Antworten
-
endorses
-
launches
-
places
-
distributes
Frage 45
Frage
45. The information about the efficiency of our service was gathered from over 500 interviews with_________.
Antworten
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consumers
-
employers
-
representatives
-
people
Frage 46
Frage
46 A product’s shelf life is synonymous to its life_______.
Frage 47
Frage
47. Which of these is closest to the verb “advertise”?
Antworten
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promote
-
launch
-
distribute
-
test
Frage 48
Frage
48. Computers are getting more and more user-____
Antworten
-
friendly
-
friend
-
friendship
-
friendlier
Frage 49
Frage
49. Which prefix is used to form an antonym of “attractive”:
Frage 50
Frage
50 Nokia once produced some best-_____ mobile phones.
Frage 51
Frage
51. To do overtime means to ________________.
Antworten
-
work extra hours
-
help something develop and grow
-
work too much or too hard
-
do sth that involves physical or mental activity
Frage 52
Frage
52 This type of computer is no longer available. In fact, the whole range has been ___
Antworten
-
discontinued
-
modified
-
promoted
-
distributed
Frage 53
Frage
53. Duracell makes __________ __________ batteries, which are durable.
Antworten
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long-lasting
-
well-made
-
lightweight
-
reliable
Frage 54
Frage
54. Samsonite bags are __________ products, they are of high quality.
Antworten
-
well-made
-
hard-wearing
-
user-friendly
-
high-tech
Frage 55
Frage
55 They have signed a contract with an advertising agency to _____________ our new product.
Antworten
-
promote
-
purchase
-
make
-
use
Frage 56
Frage
56. Chanel and Dior have both developed the _________ perfume: they are market leaders.
Antworten
-
best-selling
-
reliable
-
practical
-
long-lasting
Frage 57
Frage
57 Timberland makes boots that are both fashionable and _________: they are durable and tough.
Antworten
-
hard-wearing
-
reliable
-
lightweight
-
expensive
Frage 58
Frage
58 A __________ product is the one that many people buy.
Antworten
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best-selling
-
hard-wearing
-
user-friendly
-
long-lasting
Frage 59
Frage
59. A/an _________ product is usually expensive and of high quality.
Antworten
-
upmarket
-
high-priced
-
downmarket
-
best-selling
Frage 60
Frage
60 Choose the word associated with the product description: It’s very easy to install and works with Adobe-Flash Player.
Antworten
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user-friendly
-
hard-wearing
-
reliable
-
long-lasting
Frage 61
Frage
61 Choose the word associated with the product description: You can be sure it will work effectively and without any problems.
Antworten
-
reliable
-
user-friendly
-
long-lasting
-
hard-wearing
Frage 62
Frage
62. Choose the word associated with the product description: You’ll use Samsung TV for many years.
Antworten
-
long-lasting
-
reliable
-
user-friendly
-
popular
Frage 63
Frage
63 ASUS manufactures __________ computer products: they are highly sophisticated.
Antworten
-
high-tech
-
high-quality
-
long-lasting
-
hard-wearing
Frage 64
Frage
64. If you ________ a product, you make it available to customers after it has been produced.
Antworten
-
distributes
-
promotes
-
endorses
-
advertises
Frage 65
Frage
65 The main building of an organization is called ________.
Antworten
-
headquarter(s)
-
branch
-
subsidiary
-
department
Frage 66
Frage
66 All of these go with the verb “get” EXCEPT FOR _______.
Antworten
-
anti-social hours
-
the sack
-
a promotion
-
a job
Frage 67
Frage
All of these go with the verb “work” EXCEPT FOR ______.
Antworten
-
time off
-
flexitime
-
overtime
-
anti-social hours
Frage 68
Frage
68. Which verb goes with such nouns as “fortune”, “progress”, “living”?
Frage 69
Frage
69. Which verb goes with such nouns as “promotion”, “job”, “salary”:
Frage 70
Frage
70. A company more than 50 per cent of which is owned by the parent company is called a ________.
Antworten
-
subsidiary
-
public corporation
-
JSC
-
holding
Frage 71
Frage
________ is the process of moving to a more important job or rank in a company or organization.
Antworten
-
Promotion
-
Employment
-
Management
-
Recruitment
Frage 72
Frage
72. The cost of a company’s shares is its __________.
Antworten
-
share price
-
turnover
-
profit
-
market share
Frage 73
Frage
73. All of these go with the noun “product” EXCEPT FOR:
Antworten
-
agency
-
lifecycle
-
launch
-
range
Frage 74
Frage
All the employees of a company or country are commonly referred to as its___________.
Antworten
-
workforce
-
work force
-
working force
-
work-force
Frage 75
Frage
A _________ is a company that controls a smaller company or organization.
Antworten
-
parent company
-
subsidiary
-
bank
-
joint-stock company
Frage 76
Frage
The ________ is a group of people who have been elected by shareholders to manage a company.
Antworten
-
Board
-
Administration
-
Personnel
-
Staff
Frage 77
Frage
77. A separate part of the market constituted by people of similar age, social status, income is called a market _____.
Antworten
-
segment
-
share
-
niche
-
maker
Frage 78
Frage
The 4 P’s of the marketing mix are all of these except for:
Antworten
-
publicity
-
price
-
place
-
promotion
Frage 79
Frage
79. The logical relationship between advertising methods and celebrity endorsement is _______.
Antworten
-
general-specific
-
part and whole
-
equivalence
-
method and purpose
Frage 80
Frage
The logical relationship between an advertising campaign and a TV commercial is _______.
Antworten
-
part and whole
-
general-specific
-
equivalence
-
contrast
Frage 81
Frage
81. The Ministry of Labor must always deal ______ the problem of rising unemployment.
Frage 82
Frage
82. He always _______ interesting tasks to her assistant.
Antworten
-
delegates
-
offers
-
suggests
-
reports
Frage 83
Frage
The government should listen to industry and ________ to its needs.
Antworten
-
respond
-
report
-
reply
-
answer
Frage 84
Frage
To ________ means to express strong approval or admiration for sb/sth especially in public.
Antworten
-
praise
-
apologize
-
treat
-
complain
Frage 85
Frage
85. What are you talking _____?
Frage 86
Frage
86. Which preposition goes with the verb “report”?
Frage 87
Frage
He apologized ____ being late.
Frage 88
Frage
88. I apologized _____ Ann for giving her my report too late.
Frage 89
Frage
I agreed _____ my mum that we need to sell our flat.
Frage 90
Frage
90. A top manager ought to listen _____ new ideas from staff.
Frage 91
Frage
91. The Head of the Department argued ______ our Dean about the deadline of report submission.
Frage 92
Frage
My boss talks _____ me every Wednesday at our regular meeting.
Frage 93
Frage
93. The HR manager deals ______ staff problems, as well as with personnel recruitment and training.
Frage 94
Frage
94. Our Maintenance Engineer is in charge ______ all repairs of equipment.
Frage 95
Frage
95. A person appointed to act on behalf of or represent another is called a________ .
Antworten
-
deputy
-
administrator
-
director
-
manager
Frage 96
Frage
96. All of these are synonymous to “rival” EXCEPT for:
Antworten
-
consumer
-
competitor
-
contestant
-
opponent
Frage 97
Frage
97. ________ is the difference between the cost of buying and selling sth.
Antworten
-
Margin
-
Interest
-
Income
-
Profit
Frage 98
Frage
98. The shop was selling everything off ___ a discount.
Frage 99
Frage
99. The logical relationship between retail and wholesale is _______.
Antworten
-
contrast
-
general-specific
-
equivalence
-
part and whole
Frage 100
Frage
100. The logical relationship between complain and grumble is _______.
Antworten
-
equivalence
-
general-specific
-
part and whole
-
contrast