Unit 5 Section 1

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Revision of key terms im not sure of in Unit 5 Section 1
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SCARCITY Resources are limited in supply, e.g. raw materials, time.
SATISFACTION The enjoyment received when consuming a product or service (or resources).
OPPORTUNITY COST The next best alternative that wasn’t chosen. This should be given a £ value so it can be compared to the possibility that was chosen.
TRADE - OFF where the selection of one choice results in the loss of another
REVENUE The money earned from selling products and services. It is calculated by multiplying the selling price by the quantity sold.
PRICE SENSITIVITY How people will respond to a change in price. This is mainly determined by the number of alternatives people have. If demand is price sensitive then firms should choose a low cost strategy as the revenue gained is higher than the revenue lost.
SUBSTITUTE Something that is an alternative for something.
NECESSITY A good or service that a consumer views as essential.
DIVIDENDS The payment made to shareholders from the profits of a company.
CONFLICT OF INTEREST Where different groups of stakeholders each have a different perspective on an issue eg pressure groups and shareholders
EXTERNALITIES The side-effects of a decision on other people outside of the decision making process. These effects could be positive eg jobs or negative eg pollution.
NEGATIVE EXTERNALITIES These are costs that other people face due to the decisions of others that they aren’t compensated for eg pollution and ill health. These are often unintentional
POSITIVE EXTERNALITIES These are benefits that people receive as a result of other’s decision that they have not paid for eg improved infrastructure and jobs. These are also often unintentional
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