16343092
Beschreibung
Karteikarten von Ramona Staub, aktualisiert more than 1 year ago
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Erstellt von Ramona Staub
vor fast 6 Jahre
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| Frage | Antworten |
| Functions of Innovation Systems | 1.) innovation systems are made u by actors, institutions, networks and technology 2.) 7 Functions of innovation systems - entrepreneurial systems - knowledge development - knowledge exchange - guidance of the search - formation of markets - mobilization of resources - counteracting resistance to change |
| Disruptive innovation (Clayton Christensen) | product/service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing Established competitors |
| Disruptive Innovation | |
| Reverse Innovation | --> any innovation likely to be adopted in developing world --> main driver: incoming gap buyers in poor countries demand solutions on entirely different price-performance curve |
| Why study information system (IS) and E-Business? | -steady increase in computing systems -IS has moved from background to foreground -Convergence of data, voice and visual systems is changing business and public services -effective use of IS to support a business strategy depends on the managing of organizational issues -managing depensd on information |
| What is IS? |
refers to collection of multiple pieces of equipment involved in the dissemination of information
Hard/Software, computer system connections, information, information system users => IS
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Is (binary/octet-stream)
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| IS Management |
- planning, acquisition, development and use of the information system
- 4 elements needed: procedures, people, soft and hardware
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| stages in using the internet |
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| Traditional Delivery and Customer Participation | |
| Data, Information, Knowledge |
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| Types of Information systems |
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| Customer Relationship Management (CRM) Definition: | Process of maximizing value delivered to customer through all interactions, both online and traditional Effective CRM aims to develop one-to-one relationships with valuable customers --> if a company wants to develop a better relationship with its customers it needs first to rethink the key business processes that relate to its customers, from customer service to order fulfilment |
| 3 Approaches, how to communicate with customers |
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| Management issues of CRM systems |
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| Enterprise resource Planning System (ERP) Definition: |
aims to plan, co-ordinate and manage activities and decisions across many functions by creating an integrated platform which integrates them into company-wide business processes. It also includes contacts with business partners
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| Management issues of ERP |
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| Knowledge Management Systems (KM) Definition: | type of IS intended to support people as they create, store, transfer and apply knowledge. This usually relates to customers, markets, products, services and internal processes, but may also refer to knowledge about relevant external developments |
| two types of knowledge | |
| two views of the knowledge management process | |
| Data Gathering | |
| Data Analytics | - have to be completed when conducting a research experiment - various information gathered, reviewed, analyzed --> findings conclusion |
| Issues of Knowledge Management Systems | |
| Information System (IS) and Strategy |
IS can become a competitive advantage that can use technology to strengthen one or more of the forces
Managers also use IS to support their Strategy:
- Differentiation
- Cost Leadership
- Focus Strategy
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| E-Business and E-Commerce | E-Business: Integration, through internet, all processes (supplier to customer) E-Commerce: activity of selling goods/services over internet |
| IoT, Industry 4.0 Definition: | Industry 4.0: project in high-tech strategy of German Government promotes computerization of traditional industries (e.g. manufacturing) Goal = intelligent factory, characterized by adaptability, resource efficiency & economicy, integration of customers and business-partners in business-processes and value processes IoT: Internet of Things Technological basis are cyber-physical systems Impact of both: most mid-sized companies struggle with the consequences if they do not adapt to IoT and I 4.0. Cant compete with Asian competitors. Business should see opportunities and trends towards IoT and I 4.0 |
| Digital Twins | dynamic digital representation of industrial asset, enables companies to better understand/predict performance of machines and find new revenue streams, and change the way their business operates. Past/present/previous performance and operations ask for early warnings & predicitons |
| Internet Marketing | -automation, product development extended analysis thanks to "BigData" - content marketing instead of product marketing - community managers take over sales management -digital campaign instead of print-campaign -product managers build their own communities and have direct client contact |
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