22887055
| Frage | Antworten |
| What type of company is Amazon ? | E-commerce Platform |
| How would you describe Instagram | Social Media Platform |
| Internet users access sites such as Wikipedia to access information in what form ? | Written or word |
| What is the purpose of an E-Commerce website ? | To drive profit for any vendor that wants to sell on their platform |
| What intercommunication language does computer to computer use? | Protocol(set of rules or procedures for transmitting data between electronic devices, such as computers) |
| Collection of 1000 individual network is also known as ? | Meta-network |
| What does ISP stand for ? | Internet Service Provider |
| Google is also known as ? | Search Engine Optimizaton(SEO) |
| which platform would you use for advertising i.e best for SEO | Blog( any writtern form is biased to seo pickup) |
| Why should a restaurant engage in online marketing ? | create an awareness and some form of visibility for customers |
| What are somethings I can do to improve my company's digital footprint ? | engage a freelancer for PPC or CPC to improve digital footprint (create more ppl to be more inside this company which ultimately improve SEO) |
| how to protect your digital footprint ? | -Keep posts private -Check cookies -Delete apps that you no longer use -Spilt your footprint -Use strong password -Know what's out there -Keep software updated -Realise whatever you post is always out there |
| Which Search Engine is commonly used in Russia | YanDex |
| What does a digital footprint refer to ? | particular info about a person online /History /encompass what you've done online/image of you thats online |
| If i am an employer to find out my attitude or credentials what other avenues can I go to, | Look through the person digital footprint online (Facebook etc etc) |
| Which company in the world has the policy of 'Right to Forget' ? | |
| What is SEA | Search Engine Advertising |
| hyper text application is a distinct feature of which platform | World Wide Web |
| Q10 ,Shopee,AliExpress are e.g of what type of website | E-commerce |
| 3 characteristics of a modern consumer | hyperawareness,informed decision making and fast execution |
| what causes the consumer to evolve | Digitalisation of the world, information can be found all over the world ; availability means the consumer can be evolved |
| What is Big Data | term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. Big data can be analyzed for insights that lead to better decisions and strategic business moves. |
| 23)what are the 5 possible ways for a restaurant owner to use social media for advertising ? | -Give feedback and insights on service,events and menu items -Promote and show off new menu items -Encourage trials by offering specials and discount -Having direct dialogue with your current and potentially new customers -monitor reputation and provide compliant resolution |
| What does TripAdvisor do ? | Information/reviews regarding hotels and restaurants ; types of services available location customer feedback Price icons to indicate price |
| with the information provided by tripadvisor if you 5 star but you get 1 star what does it mean for the hotel i.e you got a bad review what does it mean (how does it affect business) | -Loss of revenue - bad reputation |
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