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| Frage | Antworten |
| Epidiectic | Speech for special ceremonies, like weddings and funerals. |
| Forensic | Speech that advocates in terms of public or legal matters. Used for settling disputes. |
| Deliberative | Legislative/political issues |
| 5 canons of Rhetoric | Invention, arrangement, style, memory and delivery |
| invention | adapting the speech to the audience. selecting info to prove points |
| Arrangement | organizing a speech according to audience. coherent and convincing. |
| Style | verbal and nonverbal language. choice of words and sentence structure |
| memory | remembering what you've got to say; fluent in jargon. Artful delivery through practice |
| delivery | vocal and non-verbal behavior. enhancing paralanguage |
| Definition of Communication | "The sharing of meaning; establishing definitions." |
| 3 parts of a speech | Introduction, Body, Conclusion |
| Introduction Purpose | arousing attention, previewing main points, motivating audience to listen. |
| Purpose of a body | go through each point in detail, most of the info is here. |
| Purpose of the conclusion | reiterate main points, remind them why they care and call to action |
| 3 characteristics of a quality outline | Unified, Coherent and Balanced |
| Purpose of informative speeches | Communicate knowledge, increase awareness, give new info, insights and perspectives, and shape perception |
| 4 ways to convey info | Definition, description, demonstration, explanation |
| Definition | identifying essential qualities and meanings. |
| Types of definition | Operational(what it does), Negation(what it's not), Synonym(what it's like) Etymology(what the word comes from) |
| Description | using an array of details to paint a mental picture and create a virtual tour |
| demonstration | showing instead of telling. step by step instructions, models or visual aids. |
| Explanation | providing reasons, causes, effects, relationships, interpretations and analyses. |
| Definition of Persuasion | "Process of influencing attitudes, beliefs, values and behaviors." |
| 3 parts of the purpose of persuasion | Influence audience's choices, limit their alternatives and seek a response or change. |
| Process of Persuasion | Reasoning + Emotion= Logic |
| 3 Types of Rhetorical Proofs | Ethos (Credibility and good sense), Pathos (emotion) and Logos (logic and reasoning) |
| Syllogism | creating and connected an argument with 3 parts. Men are mortal. Aristotle was a man. therefore he was mortal. |
| Enthymeme | 2 part argument: Aristotle was a man, therefore he was mortal. Men being mortal can be deduced by audience. |
| Deductive | General to Specific |
| Inductive | Specific to General |
| 4 sets of Emotion | Anger/Meekness, Love/Hate, Fear/Boldness, Shame/Shamelessness |
| 3 Ways to Establish Credibility | Good sense (competence), Moral character (personal connection), Goodwill (caring about topic and audience.) |
| 2 Routes of Elaboration Likelihood model | Central and Peripheral |
| Central processing route | audience is actively motivated to listen and engage. |
| Peripheral processing route | Lack of motivation due to irrelevant info, complex/disorganized info or other, more important problems |
| 4 factors that influence the outcome of persuasive messages | Expertise, trustworthiness, speaker similarity, attractiveness |
| Expertise | Perspectives of uninformed and informed listeners |
| trustworthiness | do i really want what's best for them? |
| speaker similarity | commonalities connect and add credibility |
| attractiveness | being well dressed and put together, confidence and control of the situation |
| Definition of an Argument | "Stated position for or against an idea or issue." |
| 3 parts of an argument | Claim, warrant and evidence |
| 3 Types of claims | Fact (true/false), value(right/wrong), policy (this should happen) |
| Types of Evidence | Examples, Narratives, Testimonies, Facts, Statistics and Common Knowledge |
| Types of Warrants | Motivational (needs, desires, values), Authoritative (credibility), Substantive (information and facts) |
| Begging the question | Logical fallacy: stated without evidence, simply restates the claim. NO allowance for alternatives |
| Bandwagon | LF: Everyone is doing it, you should too. |
| Either/or | LF: either you're with us or against us. |
| Ad-hominum | Targets a person instead of an issue |
| Red herring | No connection between claim, warrant or evidence |
| Hasty generalization | Using one isolated incident to support and entire, broad claim (pit bulls) |
| Non-sequitor | Conclusion doesn't follow argument |
| Slippery Slope | Gay marriage will lead to animal marriage |
| Appeal to tradition | That's the way things have always been, so why should we change? |
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