3325913
Beschreibung
Karteikarten von farzanajeffri, aktualisiert more than 1 year ago
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Erstellt von farzanajeffri
vor etwa 9 Jahre
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| Frage | Antworten |
| Advertising | Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor |
| Sales promotion | Short-term incentives to encourage the purchase or sale of a product or service |
| Public relations | Building good relations with the company's various publics by obtaining favourable publicity, building up a good corporate image, and handling or heading off unfavourable rumours, stories, and events |
| Personal selling | Personal presentation by the firm's sales force for the purpose of making sales and building customer relationships. |
| Direct marketing | Direct connections with carefully targeted individual customers to both obtain and immediate response and cultivate lasting customer relationships - the use of direct mail, the telephone, direct-response television, email, the Internet, and other tools to communicate directly with specific consumers. |
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