Key Concepts.

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Norms Patterns of behaviour deemed as "normal" in a culture. Example: Wearing clothes in public.
Values Beliefs and ideas that society see as important. Example: Manners.
Roles Behaviour expected of an individual who occupies a social position. Example: Mother, Father, etc.
Rules Regulations to be followed. Example: Set guidelines in a school.
Status The position a person occupies in a particular setting. Example: High class, Middle class, Working class, etc.
Attitudes Settled way of thinking/feeling about someone.
Mores Custom norms and behaviours that are accepted to a society/social group. Example: Manners
Culture Way of life in a society. Example: High Culture, etc.
Cultural Diversity Difference found in a society. Example: food we eat in Britain. (Chinese, Indian)
Subcultures Culture within a culture. Example: Emos, Scene girls, etc.
Cultural Hybridity Cultures merging.
Globalisation Compression of time and space." Example: Mcdonalds - Can find it in nearly every country.
High Culture Products and activities which have a high cultural status (Seen as superior by some). Example: Ballet
Popular Culture products enjoyed by the majority of the population. Example: Seen as popular right now. (Black and blue/white and gold dress)
Consumer Culture Increasing available goods and services (construct identity and social status). Example: Youtubers who haul etc.
Global Culture Products becoming universal.
Cultural Relativism The idea that Cultural values, norms and behaviours may vary according to different societies.
Mass Capital Idea that some people possess the appropriate norms, values and behaviours which lead to economic rewards.
Socialisation Process of learning norms and values of the culture we live in. Example: GRS-starts in the family as we learn our gender roles.
Primary Socialisation Learnt through the family. Example: Gender Roles.
Secondary Socialisation Learnt through the media, peers and education.
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