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Erstellt von Emerson Dobbs
vor fast 11 Jahre
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Frage | Antworten |
Research aims to find out: | - What would people be willing to pay for the product. - Would they buy the product, how many - How best to promote the product |
Primary research | - Collecting and using original data. - Requires direct contact with customers (Potential or existing) - Can be time consuming and expensive. |
Methods of primary research: | - Interviews: face-to-face, telephone, postal, groups. - Consumer Panels or focus groups. - Competitor analysis: e.g what do they charge for a similar product. |
Secondary Research | - Researching information that has already been gathered and collected by someone else and is available to be used. - Information can be gathered from internal and external sources. |
Internal sources of information: | - Employee surveys - Customer service department |
External sources of information: | - Internet - Newspapers - Media reports |
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