Key Terms Chapter 8 Markups and Markdowns: Perishables and Breakeven Analysis

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Key Terms for Chapter 8 Markups and Markdowns: Perishables and Breakeven Analysis
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Breakeven Point The point at which the seller has covered all expenses and cost of a unit and has not made any profit or suffered any loss. Every unit sold after the Breakeven Point will bring some profit/loss
Contribution Margin The difference between selling price (S) and variable cost (VC) The difference goes 1st to pay off total fixed cost (FC); when they are covered, profit/losses start to accumulate
Cost The price retailers pay to a manufacturer/supplier to bring the goods into the store
Dollar Markdown original selling price-new selling price
Dollar Markup selling price - cost
Fixed Cost Costs that don't change with increase or decrease in sales, they include payments for insurance, business license, rent, lease, utilities, labor, and so on
Gross Profit The difference between the cost of brining the goods into the store and the selling price
Margin The difference between the cost of brining the goods into the store and the selling price
Markdowns Reductions from the original selling price caused by seasonal changes, special promotions, style change, etc.
Markup The difference between the cost of brining the goods into the store and the selling price
Net Profit (Net Income) The amount remaining after subtracting the cost of goods and the operating expenses from the sale of the goods
Operating Expense (Overhead) The regular expenses of doing business, such as rent, wages, utility, insurance, and advertising
Percent Markup on Cost Dollar markup divided by the cost; thus, markup is a percent of the cost
Percent Markup on Selling Price dollar markup/ selling price
Perishables Goods or services with a limited life
Selling Price The price retailers charge consumers
Variable Cost costs that do change in response to the change in the volume of sales; include: payments for materials, some labor, etc.
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