4190546
Beschreibung
Karteikarten von Ruby Raguindin, aktualisiert more than 1 year ago
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Erstellt von Ruby Raguindin
vor fast 9 Jahre
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| Frage | Antworten |
| Define public opinion. | The sum of individual opinions on an issue that affects them. |
| What primarily determines public opinion? | Self interest. Can be triggered by: Events, words, etc. |
| True or false? Self interest is easily changed once formed. | True. |
| What kind of research can be used to measure public opinion? What are two examples? | Quantitative research: - Advocacy survey research (not good though). - Bench marking - Omnibus & panel/pool surveys. |
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