Erstellt von Tim Lutjens
vor fast 9 Jahre
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Frage | Antworten |
Issues related to purchase and post-purchase activities | antecedent states purchase environment postpurchase process |
Antecedent states | if it feels good, buy it! Mood/physiological conditions influences what we buy and how we eventuate products. Mood/time/situational factors/shopping orientation |
Purchase environment | shopping experience point-of-purchase stimuli sales interaction |
post-purchase process | customer satisfaction disposal alternate markets |
shopping orientation | economic consumer personalized consumer apathetic consumer recreational shopper |
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