4238526
Beschreibung
Karteikarten von Tim Lutjens, aktualisiert more than 1 year ago
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Erstellt von Tim Lutjens
vor etwa 9 Jahre
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| Frage | Antworten |
| Issues related to purchase and post-purchase activities | antecedent states purchase environment postpurchase process |
| Antecedent states | if it feels good, buy it! Mood/physiological conditions influences what we buy and how we eventuate products. Mood/time/situational factors/shopping orientation |
| Purchase environment | shopping experience point-of-purchase stimuli sales interaction |
| post-purchase process | customer satisfaction disposal alternate markets |
| shopping orientation | economic consumer personalized consumer apathetic consumer recreational shopper |
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