674204
Beschreibung
Karteikarten von HeatherTxo, aktualisiert more than 1 year ago
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Erstellt von HeatherTxo
vor mehr als 10 Jahre
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| Frage | Antworten |
| Consistency | Keeping the message and group behaviour the same over time. |
| Confidence | Using expert opinions, explaining the message calmly with certainty but not arrogance, supported with facts and figures |
| Flexibility | Although the minority need to be consistent, being too forceful would be off-putting, so compromises are vital. |
| Snowball Effect | All 3 factors result in majority slowly starting to believe minority, and builds momentum of people converting until the minority becomes the new majority. |
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