Levine et al. (2001) - Cross-cultural Altruism

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Levine et al. (2001) - Cross-cultural altruism Evidence from Piliavin's study suggests the rate of helping differs from city to city. Cities with 'simpatico' characteristics have higher helping rate. Simpatico cultures defined as cultures that have proactive concern with social wellbeing of others.
Aims & Research Questions Does whether people help vary cross-culturally? Do strangers in non-emergency situations receive more or less help? How does 'personality' of city relate to helping behaviour? Investigate differences in non-emergency helping behaviour towards strangers.
Research Method Field Experiment - 23 Independent Design IV: Pedestrian who dropped a pen Pedestrian with hurt leg who dropped pile of magazines Helping blind person cross the street DV: Rate of helping
Sample Opportunity Sample - adults 23 cities Total No. of participants - 1198
Procedure The Researchers: local individual, student, collected data. Experimenters college age dressed neatly and casually. All men.
Procedure (2) Dropped pen: experimenters walked towards pedestrian (214 males, 210 females) walking and dropped pen. Helping was recorded if pedestrian alerted experimenter or had picked it up.
Procedure (3) Hurt leg: experimenters walking with heavy limp, wearing visible leg brace, accidently dropped and struggled to reach down to pile of magazines as they came within 20 feet pedestrians. 253 men, 240 women approached.
Procedure (4) Helping blind person cross the street: wearing dark glasses and carrying cane, pretended to need help crossing busy road corner. 281 trials If no one helped within 60 secs, researcher walked away.
Results Top 7: Bottom 7: Rio- 93.3 Tel Aviv- 68 San Jose- 91.2 Rome- 63.3 Lilongwe- 86 Bangkok- 61 Calcutta- 82.7 Taipei- 59 Vienna- 81 Sofia- 57 Madrid- 79.3 Amsterdam- 53.6 Copenhagen- 77.7 Singapore-48
Results (2) Significant positive correlation between help given in each of the 3 helping measures in each city.
Conclusion Richer cities are less helpful. Cities with simpatico cultures more helpful. Fast-paced cities are less helpful.
Evaluation Quantitative data collected No consent given from pp's Pp's deceived by researchers action- not informed after Pp's not debriefed High EV- real life settings Replicable
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