IPO

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Financial Management Lecture 1 part 2
Safiya Caesar
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Safiya Caesar
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What are the 5 steps of a IPO? 1. Select an investment bank 2. File registration document (s-1) with SEC 3. Choose price range for preliminary prospectus 4. Go on roadshow 5. Set final offer price in final prospectus
STEP 1: CHOOSING AN INVESTMENT BANK important criteria to consider Reputation and experience Existing mix of institutional + retail clients Support in the post IPO secondary market Most offers are underwritten
Remember step 2? File registration document with SEC
STEP 3: THE 3 STEPS TO PRICE AN IPO 1. Estimate the pre-IPO value of equity (value of the company) - A low ratio indicates undervalue 2. Decide on either: Net flotation costs or % of the company that the owners want to retain 3. Based on this info determine the offer price
Comparables to use when estimating the value of your company P/E ratio Price to cash flow ratio Price to sales ratio Number of visits to web pages
Calculating the offer price: 5 equations gross proceeds Post-IPO value % ownership required by investors No of shares co needs to issue Offer price (influenced by demand & other things)
STEP 4: ROADSHOW The senior management team, IB and a lawyer travel to 10-20 cities in 2 weeks making 3-5 presentations a day to existing clients of the underwriter/potential institutional investors. Management cannot say anything about comapany's valuation - QUIET PERIOD
BOOKBUILDING -IB speaks to potential investors asking them to indicate how many shares they wish to buy & records it in a book - IB hopes for over-subscription. Otherwise IB will have to buy the undervalued stock - Based on demand, IB sets final offer price the evening before the IPO
Why might demand fall concerns about the future or a fall in the general stock market
FIRST DAY TRADING 75% of prices go up on day 1 Average day 1 return = 16.8%
Between whom is there a conflict of interest? The banker, who has incentive to set a low price and the firm who would like price to be high
List some direct costs of going public 7% spread Lawyers Printers Accountants
List some indirect costs of going public Money left on the table Time consuming for managers
How do you calculate money left on the table? (Closing price - offer price) x no of shares
What is the purpose of an underwriter? To take up the risk of an unsuccessful equity issue in return for a % of the proceeds and accept the shares not taken up by the market (if any)
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