Inglés Técnico

Flowchart nodes

• Digital Marketing

• Experiential Marketing

• Relation Between

• User experience on websites, campaigns, events, research, content, social media, and more. These types of experiences are adaptable to the client.

• Customer service managers, analysts, or those in charge of content marketing, and digital marketing can educate customers on the right track, at the right time.

• Marketing, rather than a value creator, distributor, or administrator, is primarily a value communicator.

• Good customer experience is a matter of meeting or exceeding value expectations, all value creations, shipping, administration and areas of improvement of the company must be actively involved in managing the customer experience.

• Customers want everything that is provided by the Marketing Department to be easy and personalized.

• The user experience, or the point of contact experience, is a subset of one end to the other in the customer experience.

• Marketing take advantage of the intelligence capabilities of marketing businesses to add more customer insights so they can comment. It includes collecting information, for example through satisfaction surveys and extensive use of data.

• The Customer Service area must be aware of appointing leaders who handle the customer experience and fully establish this role for success.

• The common point is to meet the objective of making processes simpler, easier and more customer-friendly.

• Marketing Campaign Manager must be empowered and learn to apply their forces internally and achieve an excellent customer experience

• The clients they want shopping to be easy and enjoyable. Above all, they just want to follow the path of least effort to get things.

• The most common aspects through which value is created and the delivery expected by customers are: offering an easy path and increasing help to move their lives or businesses forward.

• Contemporary Marketing Trends

• Strategic mind

• Think about tactics

• Marketing automation around audience engagement

• Content marketing around web pages, rich content, personalization, marketing apps, and smart insights

• Mobile marketing

• Strategic approach that consists of the continuous improvement of the quality of the relationships between a brand and its customers

• The best customer experiences when a member of your team creates an emotional connection with a customer.

• Customer service is one of the areas that has benefited from the appearance of chatbots and Artificial Intelligence. Chatbots greatly facilitate customer service via the web at any time of the day.

• Today's content marketing revolves around a specific and interesting concept: improving the customer experience in every way.

• It does not matter if users access your company through the search engine or through an application, what counts is the device and the ability of your platform to recognize that access and personalize the experience.  

• Roberto Obregón Fernández Nancy Alicia Aguirre Rodríguez