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Kyra-Mai Green
Mind Map by , created more than 1 year ago

AS level Media Studies Mind Map on Audience profiling, created by Kyra-Mai Green on 01/11/2016.

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Kyra-Mai Green
Created by Kyra-Mai Green over 8 years ago
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Audience profiling

Audience profilingDemographicsHopeLower-ClassOppressedRhythm and BluesLinksLifestyleSegmentationBUPPIE (Black urbanprofessional)rappingYUPPIE (Young urbanprofessional)The explorerOPF (Oneparent family)DomesticIn need ofsecurityNeedingsomething newTheMainstreamWIIFM (What'sin it for me?)No hope forsucceedingThe StrugglerFamilyEscapismPersonalIdentityRole ModelsUses and gratificationEmotionalReleaseSocial SolidaritySemi-SkilledStudentsUnemployedManualWorkersGroupE or DAspiringChavBrand LoyaltyMinimum IncomeRoughRuralSecondaryEducationHeterosexualBlackMulti-GenderYoung-AdultsPsychographicsDouble click this nodeto edit the textClick and drag this buttonto create a new node