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Kirsty Bryan
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A2 Media Studies, initial ideas for audience (related to music video course)

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Kirsty Bryan
Created by Kirsty Bryan over 7 years ago
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AudienceFrankfurtSchoolhypodermic needle theory: think audiencesmight be directly influenced by mediaproductsRichardDyerthinks that audiences want mediaproducts that offer them 'UtopianSolutions' to their problemsfrom fragmentation tocommunityfrom manipulation totransparencyfrom scarcity toabundanceBlumer andKatzthink that audiences want media products thatgratify particular needsAndrewGoodwinthinks that audiences are oftenplayed in the position of a voyeurwithin music videos (watchingsomeone)the use of close upsis important to helpthe audienceappreciate the "starpersona" of the leadsingerPluralistsStuartHalldecoding media textsthinks the audience will react in different ways to a mediaproductencoding mediatextsPreferredNegotiatedOppositionalDouble click this nodeto edit the textClick and drag this buttonto create a new node