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Mind Map
by
Kirsty Bryan
, created
more than 1 year ago
A2 Media Studies, initial ideas for audience (related to music video course)
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a2 media studies
music video analysis
audience
media studies
a level
Created by
Kirsty Bryan
over 7 years ago
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11073141
mind_map
2017-10-25T22:23:16Z
Audience
Frankfurt
School
hypodermic needle theory: think audiences
might be directly influenced by media
products
Richard
Dyer
thinks that audiences want media
products that offer them 'Utopian
Solutions' to their problems
from fragmentation to
community
from manipulation to
transparency
from scarcity to
abundance
Blumer and
Katz
think that audiences want media products that
gratify particular needs
Andrew
Goodwin
thinks that audiences are often
played in the position of a voyeur
within music videos (watching
someone)
the use of close ups
is important to help
the audience
appreciate the "star
persona" of the lead
singer
Pluralists
Stuart
Hall
decoding media texts
thinks the audience will react in different ways to a media
product
encoding media
texts
Preferred
Negotiated
Oppositional
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11073141
mind_map
2017-10-25T22:23:16Z
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