53. Unpredictability keeps people searching.

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Flashcards on 53. Unpredictability keeps people searching., created by Caroline Crownover on 11/10/2017.
Caroline Crownover
Flashcards by Caroline Crownover, updated more than 1 year ago
Caroline Crownover
Created by Caroline Crownover about 7 years ago
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Pavlovian Reflex Dopamine is also stimulated on unpredictability. Electronic devices for example: you don't know when you will receive a text or email. When you do, the unpredictability stimulates the dopamine in your system. Pairing cues such as sounds with the arrival of information motivates people to seek more.
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