16259850
Description
Flashcards by Nils von der Heide, updated more than 1 year ago
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Created by Nils von der Heide
over 6 years ago
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| Question | Answer |
| Name three possibilities how to use resources! | - investments - divestments - structural adjustments |
| Name three types of financial performance measurements? | - accounting based - market based - mixed |
| Name examples for non financial performance measurements! | - market share - productivity - error frequency - market growth |
| Name the two dimensions of a BCG Matrix! | - market growth rate - relative market share |
| Name the 4 types of positioning in a BCG Matrix and where they are positioned! | |
| Name the two dimensions of the McKinsey Portfolio and factors of the dimensions! | - Market Attractiveness (growth, size, competitive structure, barriers to entry) - Business strength (market share, fin resources, R&D position, Brand identitity) |
| Name the two dimensions of a Return-Spread Growth Portfolio! | - ROCE (return on capital employed) - Growth rate |
| Name two possibilities for expansion within the industry! | - economic of sales - market power |
| Name three possibilities for expansion across the industry! | - opportunities (product diversification) - Revenue Synergies = customer perceive package offering more valuable - Cost Synergies = resources shared across product areas |
| Name three types of product diversification! | - concentric (high similarity) - relational (related, but different value chain) - conglomerate (different value chains) |
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