3. Portfolio management and product diversification

Question	Answer
Name three possibilities how to use resources!	- investments - divestments - structural adjustments
Name three types of financial performance measurements?	- accounting based - market based - mixed
Name examples for non financial performance measurements!	- market share - productivity - error frequency - market growth
Name the two dimensions of a BCG Matrix!	- market growth rate - relative market share
Name the 4 types of positioning in a BCG Matrix and where they are positioned!	Image: Bildschirmfoto 2018 12 05 Um 17.00.58 (binary/octet-stream)
Name the two dimensions of the McKinsey Portfolio and factors of the dimensions!	- Market Attractiveness (growth, size, competitive structure, barriers to entry) - Business strength (market share, fin resources, R&D position, Brand identitity)
Name the two dimensions of a Return-Spread Growth Portfolio!	- ROCE (return on capital employed) - Growth rate
Name two possibilities for expansion within the industry!	- economic of sales - market power
Name three possibilities for expansion across the industry!	- opportunities (product diversification) - Revenue Synergies = customer perceive package offering more valuable - Cost Synergies = resources shared across product areas
Name three types of product diversification!	- concentric (high similarity) - relational (related, but different value chain) - conglomerate (different value chains)

Resource summary

	Created by Nils von der Heide over 6 years ago