3. Portfolio management and product diversification

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Flashcards on 3. Portfolio management and product diversification, created by Nils von der Heide on 05/12/2018.
Nils von der Heide
Flashcards by Nils von der Heide, updated more than 1 year ago
Nils von der Heide
Created by Nils von der Heide over 6 years ago
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Question Answer
Name three possibilities how to use resources! - investments - divestments - structural adjustments
Name three types of financial performance measurements? - accounting based - market based - mixed
Name examples for non financial performance measurements! - market share - productivity - error frequency - market growth
Name the two dimensions of a BCG Matrix! - market growth rate - relative market share
Name the 4 types of positioning in a BCG Matrix and where they are positioned!
Name the two dimensions of the McKinsey Portfolio and factors of the dimensions! - Market Attractiveness (growth, size, competitive structure, barriers to entry) - Business strength (market share, fin resources, R&D position, Brand identitity)
Name the two dimensions of a Return-Spread Growth Portfolio! - ROCE (return on capital employed) - Growth rate
Name two possibilities for expansion within the industry! - economic of sales - market power
Name three possibilities for expansion across the industry! - opportunities (product diversification) - Revenue Synergies = customer perceive package offering more valuable - Cost Synergies = resources shared across product areas
Name three types of product diversification! - concentric (high similarity) - relational (related, but different value chain) - conglomerate (different value chains)
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