53. Unpredictability keeps people searching

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Flashcards on 53. Unpredictability keeps people searching, created by Ngoc Le on 20/01/2019.
Ngoc Le
Flashcards by Ngoc Le, updated more than 1 year ago
Ngoc Le
Created by Ngoc Le almost 6 years ago
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What else stimulates the dopamine system? Unpredictability. When we can't predict exactly when something will happen, it stimulates our dopamine system. That's why we like texts and social media news feeds.
What are 2 things that can be used to keep us motivated & engaged to complete a goal or task that ends with a reward? Sounds or cues. When these are used to alert or reward us, it's even more satisfying and makes us want the reward even more.
What was Russian scientist Ivan Pavlov's experiment with dogs, pairing a stimulus (sound) with a reward (food) training the dogs to react to the stimuli and salivate without even having to see the reward called? The Pavlovian Reflex
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