16490203
Description
Flashcards by Heather Martin, updated more than 1 year ago
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Created by Heather Martin
over 5 years ago
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| Question | Answer |
| How does this apply to design? | - You can use the knowledge of our imitative behavior and the brain to influence your target audience. |
| - “Don’t underestimate the power of watching someone else do something. If you want to influence someone’s behavior, then show someone else doing the same task." | - "Research shows that stories create images in the mind that may also trigger mirror neurons. Use stories if you want to get people to take an action.” |
| Works Cited: Weinschenk, S., PH.D. (2011). 100 Things Every Designer Needs to Know About People [Kindle]. pg 147-148 |
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