16501540
Description
Flashcards by Brooke Foote, updated more than 1 year ago
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Created by Brooke Foote
over 5 years ago
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| Question | Answer |
| Fear of Loss |
We're afraid that if we don't get it now, we'll miss out, such as a current sale
Image:
Giphy (image/gif)
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| Pay Off Social Debts | For example, your family has amazing dinners, if you buy the house with a great kitchen you can invite them over to pay it back |
| Other people's purchases | Love it or hate it, Yelp exists While we might research reviews consciously, they leave a mark on our unconscious |
| Persona | Are you the person with the latest tech? Would this outfit be "on brand" for the Gram? Our minds gravitate to things that fit how people view us. |
| Personal drives, motivations, or fears | Your brain knows you |
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