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Description
Flashcards by Bianca Moore, updated more than 1 year ago
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Created by Bianca Moore
almost 10 years ago
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| Question | Answer |
| Covert observation | observing a participant without their knowledge or consent |
| Content analysis | a research tool used to indirectly observe the presence of certain words, images or concepts within the media (e.g. advertisements, books films etc.). |
| pilot study | an initial run through of a study to work out the kinks before it is applied to a larger sample |
| ecological validity | how well a study can be applied to real life situations |
| non-participant observation | the researcher does NOT join in, simply observes |
| participant observation | the observer IS a participant in the activity; this can affect observer objectivity |
| structured observations | where the researchers design a type of coding scheme to record the participants' behavior. Structured observations generally provide quantitative data |
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