A-Level Psychology Revision

Question	Answer
What is the encoding of Short-Term Memory?	Acoustically (By Sound).
What is the encoding of Long-Term Memory?	Semantically (By Meaning).
What is the encoding of Sensory Memory?	Modality Specific (Different stores for each sense).
What is the duration of Short-Term Memory?	0 - 18 seconds.
What is the duration of Long-Term Memory?	Unlimited.
What is the duration of Sensory Memory?	1/4 to 1/2 of a second.
What is the capacity of Short-Term Memory?	7+/-2 items.
What is the capacity of Long-Term Memory?	Unlimited.
What is the capacity of Sensory Memory?	Limited.
Who created the Multi-Store Model of Memory?	Atkinson and Shiffrin (1968).
What is a strength of the Multi-Store Model of Memory? (1)	The model can account for primacy and recency effects.
What is a strength of the Multi-Store Model of Memory? (2)	The model is influential and has inspired many other pieces of research into memory.
What is a weakness of the Multi-Store Model of Memory? (1)	The model is oversimplified.
What is a weakness of the Multi-Store Model of Memory? (2)	It does not account for Flashbulb Memories.
What is a weakness of the Multi-Store Model of Memory? (3)	It relies on the idea of rehearsal is the only way memories are transferred into Long-Term Memory, yet we are able to recall memories we have not rehearsed and unable to recall ones we have rehearsed.
Who created the Working Model of Memory?	Baddeley and Hitch (1974).

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