31: People create mental models

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Flashcards on 31: People create mental models, created by Kevin Cortez on 21/01/2020.
Kevin Cortez
Flashcards by Kevin Cortez, updated more than 1 year ago
Kevin Cortez
Created by Kevin Cortez almost 5 years ago
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Question Answer
What is a mental model? A mental model refers to the representation of something that a person has in mind
What influences how a mental model is made? Past experiences and assumptions often influence a mental model. For these reasons, not everyone will have the same mental model.
Why is it important to do customer research? To understand the mental models of your audience.
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