21480809
Description
Flashcards by Sara Panczyk, updated more than 1 year ago
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Created by Sara Panczyk
over 4 years ago
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| Question | Answer |
| Advocacy | process of influencing outcomes such as policy decisions in organizations by taking into consideration how the political, economic, social systems impact people's lives |
| Cultural Sensitivity | understanding, valuing, and respecting the similarities and differences between culturally-based attitudes, beliefs, and behaviors |
| health communication | informs and influences practices, behaviors, or policies in an effort to improve individual or community health |
| health literacy | degree to which an individual has the capacity to obtain, communicate, process, and understand basic health information and services to make appropriate health decisions |
| health marketing | creation and delivery of health promotion programs using multidisciplinary, evidence-based strategies to motivate the public toward positive health practices |
| lobbying | attempt to influence specific legislation according to federal law |
| lobbyist | a person who tries to influence legislation on behalf of a special interest |
| persuasive comunication | involves tailored health-related messages to meet audience needs and persuade them to adopt healthy attitudes and behaviors |
| policies | set of rules and objectives to guide activities |
| social marketing | using marketing principles in planning, implementation, and evaluation of health education programs designed to bring about social change. The ultimate objective of marketing is to influence action |
| social media | online interaction or communication that allows users to share information, ideas, personal messages, and other content. |
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