Question | Answer |
Quantitative Data | Numerical data Favoured by the positivists |
Qualitative Data | Written data Favoured by the interpretivist |
Positivism | Quantitative data Scientifically Believe people are passive and influenced by their social environment |
Interpretivism | Qualitative data Non scientific Believe people are active and unpredictable |
Primary Data | Collected first hand eg. Structured questionnaires and interviews, P.O |
Secondary Data | Collected by someone else eg. Official statistics, Diaries and letters |
Sample | Group you are going to study |
Objectivity | No bias |
Subjectivity | With a bias |
Reliable | If a method can be repeated and the same or similar results are obtained |
Verifiable | If a method can be checked |
Verstehen | If a method can see behaviour from the persons empathetic point of view |
Participant Observation | A method where the researcher joins the group they are studying |
Validity | Research which is a true picture of what they are studying |
Unstructured | A method whereby the researcher asks the question of a person in a discursive way to gain in depth information |
Representative | A typical cross section of a study |
Methodology | An approach to research |
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