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Description
Flashcards by Luzelda Maré, updated more than 1 year ago
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Created by Luzelda Maré
over 9 years ago
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| Question | Answer |
| SWOT Analysis | |
| Limitations of SWOT | 1. Focus on external environment 2. Static assessment 3. Strengths may not lead to an advantage 4. Overemphasis of single feature & disregard other |
| Value Chain Analysis | Michael Porter (Five Forces Model) A systematic method of determining how the org's various activities contribute to creating value for the customer. |
| Primary Activities Value Chain | 1. Input logistics 2. Operations 3. Output logistics 4. Marketing 5. Customer service |
| Support Activities Value Chain | 1. Procurement 2. Technological development 3. Human resource management 4. General admin & infrastructure 5. Financial managment |
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