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Description
Flashcards by Andrea Torrano, updated more than 1 year ago
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Created by Andrea Torrano
about 8 years ago
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| Question | Answer |
| What does the marketing mix consist of? | -Price -Place -Product -Promotion |
| MARKETING MIX: What is price? | How much the business sells the product/service for |
| MARKETING MIX: What is place? | Where the customer can access the product e.g. retail, wholesale, online |
| MARKETING MIX: What is product? | What the business is selling to customers. A product must have quality, design, reliability and convenience |
| MARKETING MIX: What is promotion? | How a business will make their customers aware of their products e.g TV adverts |
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