Social influences Paper 1

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Flashcards on Social influences Paper 1, created by Poppy Boyfield on 08/04/2017.
Poppy Boyfield
Flashcards by Poppy Boyfield, updated more than 1 year ago
Poppy Boyfield
Created by Poppy Boyfield over 7 years ago
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Psychology- Paper 1 Psychology Paper 1
Social Influencers Social Influencers
Conformity -where the behaviour of an individual or small group is influenced by a larger group/ majority
Types -Internalisation -Compliance -Identification
What is internalisation?? where they go along with the majority and believe in their views too, you've accepted and internalised therefore are one of them
What is compliance? -Where you go along with majority but don't share their beliefs -do it to just appear normal. Normative social influences.
What is identification? where they conform to what is expected of them, to fulfil a social role -changing behaviour to fit specific role in society (e.g a nurse)
Main study? Asch (1951) -looked at Normative social influence
Procedure? -lab experiment with independent measures design -Groups of 8, 7 confederate, real P was always 7th -Each P did 18 trials, 12/18 were critical trials -Critical trials- confederates gave the wrong answer -Had 3 lines, one different to the rest -There was control group
Results? -Control group gave the wrong answer of 0.7% of time -Critical trials conformed to the majority 37% -75% conformed at least once - some P's stated "they didn't believe their answers, but didn't want to look different"
Conclusion? - Control group showed that the task was easy to get right -however, 37% were wrong in critical trials -Therefore conformed due to normative social influence
Evaluation? -Lab experiment= good control -minimises extraneous variables -Lacks ecological validity- doesn't reflect RW -Ethics- deceived the participants
Asch's for situational factors -Group size = the bigger the more influential with only 2 confederates the p's only conformed 14% in critical trials when there were 3, they conformed 32% -Unanimity/ Social groups -Task difficulty- when the task was more difficult conformity increased due to them being less confident
Gender may affect conformity Until mid-1970's the dominant view was females conform more than males -Eagly and Carli 1981= differences were inconsistent. Clearest difference was when there was group pressure Eagly 1987= men and women have different social roles. Women are more conform with group harmonies and likely to agree with others. Assertiveness and indepedence are valued male attributes.
Conformity to social roles- - Are behaviours that society expects from you - People hold different positions in society such as teenagers, grandparents, managers and priests ect. -these expectations are held by society. When we accept the roles we internalise these expectations.
Main study? Zimbardo et al 1973
Procedure? -Male students recruited to act as guards or prisoners in mock prison. -Randomly given a role -Pr's were then 'arrested', were took the prison and given a number -Guards were given their uniforms and mirrored sun glasses.
Results? -Guards tried to assert their authority over the prisoners, but Pr's stuck together. -Prisoners then became more passive and obedient, while guards invented nastier punishments -the experiment was abandoned early as Pr's were distressed
Conclusion? -Guards and prisoners adopted their roles quickly -Zimbardo claimed it showed social roles can influence our behaviour -seemingly well-balanced men became unpleasant and aggressive in the role of the guard.
Evaluation- - Controlled observation= good control variables -Artificial environment- cannot be generalised -Gender bias- Beta - Observer bias- Z took part -Ethical issues- right to withdraw, psychological harm
Social Roles evaluation - Real world= studies can help
A follow-up study? BBC prison study
Procedure? -controlled observation in mock prison# -15 male volunteers -randomly assigned to 2 groups -5 guards, 10 prisoners -had daily tests on depression and stress -
Results? Guards failed to form united group and identify with role -they didn't always exercise their power and said they felt uncomfortable with the inequality -In first 3 days, prisoners tried to act in a way which would promote them to guard -the unequal system broke due to the unwillingness of guards and strength of prisoners -Was abandoned by advice from ethics committee as some P's showed stress
Conclusion? -P's did not fit into their expected social roles -Suggested roles are flexible
Evaluation? Prisoners were a strong group= contrast of Z's study -It was made for TV- could be criticised as played up -Artifical situation -Ethics were good.
Obedience Acting in response to an order, usually from a authority figure
Main study Milgram 1963
Procedure? -Lab experiment -40 men (volunteer sample) -received payment -Experimenter wore a lab coat -Each P was introduced to confederate -Drew to see who was teacher and who was learner (fixed) -Confederate was strapped to chair and connected to 'shock generator'. -Switches ranged from 15 volts (slight shock) - 450 volts (XXX). -P taught the learner word-pairs -when learner got one wrong they were given a shock which increased. -At 300v confederate banged on wall and made no further responses -if P's hesitated the Experimenter told the p's to continue -Debriefing was a interview, questionnaire and meeting the learner again
Result? 26 (65%) administered the 450v and none stopped before 300v -Most P's showed obvious distress, like sweating, groaning and trembling.
Conclusion? -Ordinary people will obey to hurt someone else, even if it means acting against own conscience.
Evaluation? - Internal validity= it is possible the P's didn't believe they were giving the shocks and were going along with experimenters expectations -Ecological validity= did a task which is unlikely in everyday life, but was a lab exp -Ethical issues= they were deceived; didn't have informed consent, weren't informed of the right to withdraw and were promoted to continue. However, weren't ethical guidelines then so he didn't breach any
Milgram identified which situational factors? -Presence of allies- when there were 3 teachers (1 p, 2 con) the real P is less likely to obey if others refuse -Proximity of victim= 65% dropped to 45% with learner in same room and 30% when P had to put learner's hand on shock plate -Proximity of authority= when experimenter gave promise by phone obedience dropped 23% -Location of experiment= when told it was private company and was moved to a run down office obedience dropped to 48%
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