1008834
Description
Mind Map by Michael Bayly, updated more than 1 year ago
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Created by Michael Bayly
about 10 years ago
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What is the difference between customer profiles, market
segments, and predictive modeling? How are they used in
marketing?
- Customer Profiles
- Develop a profile of the ideal
customer in any given
situation
- What they wear, drive, live, job, behaviours - when asked to create a profile on a site
- Best Customer Analysis
- Electronic targeting -
identifying and targeting
with individualised content
- Birthday
- Birthday
- Develop a profile of the ideal
customer in any given
situation
- Market segments
- Different
segments to
handle and
target
- Statistical analysis to find the group of best potential
customers based on characteristics and product-related
behaviours
- Regression
- Assist with identifying relationships
between variables that affect behaviour
- Regression
- Appropriate for the physical
world as cost prohibitive
- Suitable for conversion and retention
programs - info on customers already in
database
- Online and offline
- Online and offline
- Different
segments to
handle and
target
- Predictive modelling
- Predicting behaviour
- Using programs to predict likelihoods
- Can identify results of variable changes - price change, will demand change
- Can identify results of variable changes - price change, will demand change
- Using programs to predict likelihoods
- Data burst - customer account
information and products they’re likely
to buy appear on the screen
- Predicting behaviour
- They are analytical levels (compress data into summary statistics)
used as individual data items to execute marketing programs
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