Changing the way you learn

NAACP Ad Analysis

ETHOS
1. The image shows a logo belonging to the NAACP, which supports blacks, and has a copyright notice as well
2. The young male in the image isn't just a model; if you go to the link in the image, you can see he is in the background of the site, which means the narrative in the image is true and/or he is a member of the organization
3. The NAACP has been around for over a hundred years and is made to unite whites and blacks, according to their site
CONTEXT
1. Image was made in 2015
2. Made by the National Association for the Advancement of Colored People, an over century old organization
PATHOS
1. The quote "I have a purpose..." is inspiring and powerful
2. The color scheme gives off a serious and wise tone
PURPOSE
1. To inspire black people
2. To inform
3. To challenge harmful stereotypes
LOGOS
1. Reasoning
  1. Logical
    1. No personal attacks towards anyone
    2. No redundant reasoning
    3. No bandwagon appeal
    4. No slippery slope arguments
    5. No exaggerating
  2. Illogical
    1. Possible Either or argument
      1. Statistics shown ignore alternatives or reasons these things happen
    2. Possible faulty causality
      1. Suggests that the male's "statistics" are the reason that he is successful, when it is possible that a black person who did one of these things could still succeed in life
2. Evidence
  1. Statistics
  2. Narrative
AUDIENCE
1. Black people
  1. Students
  2. Parents
  3. Others
2. Racists
3. Advocates for black rights

NAACP Ad Analysis

	Created by Kaitlin Bane about 7 years ago