10463277
Description
Mind Map by DALTON LEWIS, updated more than 1 year ago
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Created by DALTON LEWIS
over 7 years ago
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Advertisement and Customer Reviews
- Did the customers review companies' products?
- Yes
- A select group was chosen and listened to for positive and negatives. Changes were made accordingly.
- A select group was chosen and listened to for positive and negatives. Changes were made accordingly.
- No
- Companies would usually not pay attention to even a
moderate number of complaints unless if it affected
sales.
- Companies would usually not pay attention to even a
moderate number of complaints unless if it affected
sales.
- Yes
- How did companies advertise their products?
- Through billboards, radio, newspaper and
in some cases word of mouth.
- Through billboards, radio, newspaper and
in some cases word of mouth.
- How has the Internet changed these?
- Customer reviews have changed from a
qualitative value into something quantitative, such as 3 or 4 stars
out of five.
- The internet has made advertisement much more pervasive, with
ads before a video even shows on Youtube.
- Customer reviews have changed from a
qualitative value into something quantitative, such as 3 or 4 stars
out of five.
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