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10652310
MMK101- 2
Description
Mind Map on MMK101- 2, created by Nathan Hick on 02/10/2017.
No tags specified
year 12
Mind Map by
Nathan Hick
, updated more than 1 year ago
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Created by
Nathan Hick
almost 7 years ago
11
1
0
Resource summary
MMK101- 2
Week 6
Product
3 Levels
Core customer value
Actual product
Augmented product
Product Line
Depth
Product line filling
Product line stretching
Services
Intangibility
Inseparability
Variability
Perishabitilty
New Product development process
1- Idea generation
2- Idea screening
3- Concept development and testing
4- Marketing strategy development
5- Business analysis
6- Product development
7- Testing marketing
8- Commercialization
Product life cycle
Week 7
Price
Pricing strategy
Customer value based
Cost based
Competition based
New product pricing strategy
Market skimming
Market penetration
Price ceiling/ Price floor
Week 8
Place
Place management
Channel length
Channel conflict
Vertical conflict
Horizontal conflict
Week 9
Promotion
Advertising
Personal selling
Sales promotion
Public relations
Direct and digital marketing
Promotion metrics
Awareness
Audience reach
Brand knowledge
Week 10
Sustainable marketing
Social criticisms
1- Marketing impacts individuals
2- Marketing impacts society
3- Marketing impacts business
Monopolies
False wants
High prices
Legal compliance
Contract and consumer law
Marketing communications compliance
Intellectual property law (IP)
Media attachments
Screen Shot 2017 10 02 At 1.13.48 Pm (binary/octet-stream)
Screen Shot 2017 10 02 At 1.16.29 Pm (binary/octet-stream)
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