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Estrategia de fijación de precios

Description

Mind Map on Estrategia de fijación de precios, created by Sarly Fandiño on 07/04/2018.

Mind Map by Sarly Fandiño, updated more than 1 year ago

	Created by Sarly Fandiño over 6 years ago

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Resource summary

Estrategia de fijación de precios

Fijación de precios base
1. introducción al mercado
  1. Descremado
    1. Alto monto
  2. Penetración
    1. Maximizar ventas
      1. Precio inicia bajo
2. Basado en valor
  1. PBTD-EDLP
3. precios de prestigio
  1. Precio extremos superior
    1. Calidad
4. igualación a la competencia
  1. Precios iguales
5. Factores distintos al precio
  1. calidad, beneficios y funciones
6. Precio inicial, posibles movimientos
psicología y procesamiento de información

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